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The Vice President (VP) of Product, Digital Experiences will play a pivotal leadership role in building a Digital-First ecosystem and shaping the strategic direction, innovation, and performance of our core consumer digital experiences across T-Life and Web. This includes Commerce, Lifestyle products (rewards, dining, financial services), High Speed Internet and Fiber, Assisted and Self-Service journeys, T-Satellite, and Account Management. The VP will lead senior product leaders across these domains and own the end-to-end roadmap, experience quality, growth, and performance at scale ensuring one connected, seamless ecosystem across App, Web, CARE, and Retail.
Job Responsibility:
Develop and execute a comprehensive digital product strategy that aligns with the company's overall goals and objectives, with a focus on both consumer and micro-business segments
Identify and capitalize on emerging digital trends, technologies, and customer needs to ensure the product portfolio remains innovative and competitive
Collaborate with cross-functional teams, including engineering, marketing, sales, and customer support, to create a cohesive and integrated digital experience across all platforms (T-Life, web, etc.)
Lead, mentor, and inspire a high-performing team, including Directors of Commerce, Service, Assisted Systems, Lifestyle, and Broadband (HSI + Fiber), ensuring alignment with the company’s objectives and fostering an environment of growth and innovation
Develop and implement strategies for talent acquisition, retention, and development within the digital product team
Establish clear performance metrics and accountability frameworks to track the success and impact of digital products
Ensure that digital experiences are tailored to meet the unique needs of both the Consumer and Micro-Business customer segments, focusing on improving usability, engagement, and conversion rates
Drive the development of scalable solutions to enhance the customer journey across both digital and traditional touchpoints
Oversee the integration of service, commerce, and lifestyle features that provide seamless experiences for users
Lead and prioritize the digital product roadmap, balancing short-term deliverables with long-term innovation initiatives
Work closely with other senior leaders to ensure that the product development process is efficient, cost-effective, and customer-centric
Stay abreast of industry trends and competitive landscape to ensure digital product offerings remain innovative and relevant
Define KPIs and performance metrics to measure the success of digital products and ensure continuous improvement
Oversee performance analysis of digital products, providing recommendations and actionable insights to enhance features and capabilities
Deliver regular updates to senior leadership on product performance, growth opportunities, and challenges
Partner with teams across marketing, engineering, operations, and other departments to ensure a consistent and cohesive brand and user experience across all digital platforms
Foster collaboration between business and technology teams to ensure alignment on project goals, timelines, and deliverables
Drive data-driven decision-making through collaboration with data science and analytics teams to evaluate product performance, customer behavior, and market trends
Champion a customer-first mentality across all digital products, ensuring that user needs and feedback are incorporated into the product development lifecycle
Continuously monitor customer satisfaction levels through surveys, feedback loops, and usage data to identify areas for product enhancement and user engagement
Oversee the budget for all digital product development initiatives, ensuring effective allocation of resources for maximum impact
Manage vendor relationships and contracts as needed to support digital product development and ensure cost-effective solutions
Ensure digital products are developed and maintained in compliance with relevant regulations and industry standards, including data privacy and security requirements
Identify and manage risks associated with digital product development, including technical, operational, and market risks
Requirements:
Over 10 years of experience in Digital Product Management, with a strong focus on app and web development in an agile software product environment, ideally within a large consumer organization managing applications with 50+ million MAUs
Consistent track record in leading the development and launch of high-scale digital applications, delivering impactful user experiences for millions of consumers
Extensive experience in managing and optimizing mobile and web-based products, with expertise in digital platforms, product lifecycle management, and customer-centric design
Strong background in working closely with cross-functional teams, including engineering, design, and marketing, to bring innovative digital products to market
5+ years of experience leading digital transformation efforts, driving innovation in web and app development, and successfully launching new product features at scale
Expertise in leading digital strategies and product roadmaps, with a focus on driving user engagement, retention, and overall business growth through innovative digital solutions
5+ years of experience leading and mentoring teams of 5 or more manager-level direct reports, fostering a culture of collaboration, accountability, and continuous improvement
Bachelor's Degree in Computer Science, Engineering, IT, or a related field
Demonstrated ability to drive the execution of digital strategies and achieve results in large-scale, consumer-facing digital products
Proven ability to inspire and lead teams, managing performance, development, and growth while fostering an environment of creativity, autonomy, and innovation
Ability to collaborate with stakeholders in both business and technology to anticipate, interpret and challenge thinking when appropriate to align organizational goals and resources
Develops and maintains culture, process, and consistent action for continuous improvement across Agile teams
Assess the business impact of different solutions and the trade-offs between customer needs, technology requirements and costs
Strong communication and people skills
Listen and understand a variety of points of view balancing concerns with data for better decision making
Analytical problem solver
applies multiple technical solutions to application operational problems
Collaborative, yet influential
Flexible, self-starter, and comfortable working in a rapidly changing environment