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Vp of public relations

4media-group.com Logo

4media group

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Location:
United States , Bentonville

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

As the VP of Public Relations for 4media group, your role will be at the forefront of shaping the public narrative for our regional NWA clients. You will be the strategic partner our clients trust to build and enhance their brand presence, positioning them as leaders in their industries. Your leadership will empower a small but growing, high-performing team of professionals to deliver impactful, results-driven campaigns. By leveraging your deep media relationships and creative PR strategies, you will ensure that our clients not only meet but exceed their communication objectives. The role will lead all communications and marketing for the Bentonville office and be responsible for all regional NWA opportunities as they come in. This role requires a visionary approach to integrated communications, understanding both the current landscape and the future direction of the media and communications industry.

Job Responsibility:

  • Acts as a liaison between the department and wider group
  • Proactively communicate with management on all Bentonville PR work
  • Grow and develop the team
  • Communicate priorities to junior staff
  • Connect with each employee personally
  • Help the team process and improve their writing and presentation skills
  • Foster and develop strong relationships with key decision-makers
  • Collaborate with internal teams to develop tailored solutions
  • Support client engagement
  • Work alongside the whole 4media group service team
  • Work with senior management on client contacts
  • Act as a senior strategic partner
  • Identify key priorities/deliverables for clients
  • Manage annual account reviews and new annual public relations plans
  • Oversee monthly activity reports, time management and budgets
  • Maintain strong client contact and creates new campaign ideas
  • Regularly monitor client’s goals and objectives
  • Identify opportunities for incremental projects
  • Actively participate in creative brainstorms
  • Review and edit monthly and quarterly activity and media coverage reports
  • Final editor and reviewer of all press releases, pitch letters and communication materials
  • Contribute to the development of client presentations
  • Help with contract negotiations for talent, brand spokespersons, celebrities and influencers
  • Meet and exceed media coverage goals
  • Finalize event and launch strategy documents
  • Oversee end-to-end events execution and special campaigns
  • Oversee event budgets
  • Generate leads, prospect new business
  • To accurately scope and cost all sales opportunities
  • Provide regular updates on sales pipeline, market trends, and client feedback
  • Work with the sales team for creative ideas for new business proposals
  • Attend and present new business presentations

Requirements:

  • 5+ years of experience in Public Relations with a proven track record of selling communications services in the PR industry
  • Expertise in broadcast, digital, content production, and/or influencer marketing to brands and agencies
  • Bachelor’s degree in Communications, Business, or a related field (or equivalent work experience)
  • Proficiency in CRM systems (e.g., Salesforce, ZoomInfo)
  • Excellent written and verbal communication skills
  • Ability to present in a strategic customer-centric and persuasive manner
  • Ability to work to deadlines, under pressure
  • Experience in managing and motivating a team

Nice to have:

  • Established relationships with local companies and organizations, brands and agencies
  • Comfortable in a startup environment
  • Adaptable, with a flexible approach to goals
  • Highly creative, mature, well organized with analytical ability
What we offer:
  • Health, dental, and vision insurance
  • 401(k)
  • Flexible paid time off
  • Career development opportunities
  • Collaborative team environment
  • Performance-based incentives (commission & bonuses)

Additional Information:

Job Posted:
December 01, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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