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Vp of Product Marketing

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Supermetrics

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Location:
Finland , Helsinki

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Salary:

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Job Description:

We’re looking for a VP of Product Marketing to join our Helsinki, Dublin, or Amsterdam office. You can also work fully remotely from the UK or Poland. In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines. This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform.

Job Responsibility:

  • Own and refine Supermetrics’ core product story, value propositions, and messaging framework across all segments and regions
  • Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives
  • Build a scalable messaging architecture and our product storytelling framework
  • Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative
  • Architect GTM playbooks for launches for minor and major product and feature releases
  • Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue
  • Ensure that GTM motions support PLG and SLG motions
  • Partner with Product, Sales, Finance, and RevOps on monetization strategy
  • Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model
  • Ensure that our pricing articulation aligns with customer value perception
  • Operationalise competitive insights into battlecards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals
  • Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions
  • Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations
  • Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs
  • Partner with Sales Enablement and Customer Success to drive adoption and revenue retention
  • Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value
  • Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs
  • Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths
  • Institutionalise PMM processes and rituals across the org

Requirements:

  • 12+ years of experience in product marketing or related roles within B2B SaaS
  • 8+ years leading PMM teams, ideally in high-growth or scale-up environments
  • Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
  • Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
  • Deep understanding of SaaS monetization, pricing, and packaging
  • Experience partnering with executive teams to influence product direction and revenue strategy
  • Strong analytical mindset and comfort working with data-driven decisions

Nice to have:

  • Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable
  • Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams
What we offer:
  • Competitive compensation package, including equity
  • Great work equipment, and home office allowance for those working in our fully remote locations
  • Health care benefits and leisure time insurance
  • Annual learning budget
  • Sports and well-being allowance

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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