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Vp of Performance Marketing

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Babbel

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Location:
United States , New York City

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Category:
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Contract Type:
Not provided

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Salary:

180000.00 - 240000.00 USD / Year
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Job Description:

Babbel is seeking a strategic, visionary, and hands-on VP of Performance Marketing to lead and scale our global acquisition efforts. In this pivotal role, you will define the roadmap for paid media across offline, digital, and emerging performance channels, driving revenue growth and other KPIs. You’ll be responsible for shaping Babbel’s growth trajectory, managing multi-million dollar budgets, and leading a high-performing team of marketers and analysts. This is a unique opportunity to have a significant impact at a mission-driven company, helping millions of people learn languages and connect across cultures.

Job Responsibility:

  • Develop and execute Babbel’s global performance marketing strategy, overseeing all paid acquisition channels
  • lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists
  • own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets
  • meet KPIs for acquisition, retention, and LTV
  • partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams
  • drive experimentation and A/B testing across channels
  • stay ahead of industry trends
  • represent Babbel externally with agencies, partners, and at industry events

Requirements:

  • 10+ years of experience in performance marketing, growth, or digital acquisition
  • at least 5 years in a leadership role at a high-growth consumer brand or tech company
  • expertise managing large budgets ($50M+) across multiple paid channels
  • deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making
  • demonstrated leadership in building, mentoring, and retaining high-performing teams
  • strong communication skills
  • proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools
  • a bias for action, a growth mindset, and a passion for Babbel’s mission

Nice to have:

  • Experience in subscription-based, SaaS, or EdTech businesses
  • international marketing experience
  • interest in language-learning
  • familiarity with CRM, lifecycle marketing, and retention strategies
What we offer:
  • Competitive salary and bonus
  • generous 401K program
  • comprehensive health, dental, and vision insurance
  • generous PTO and flexible work arrangements
  • professional development opportunities
  • a diverse, inclusive, and mission-driven culture

Additional Information:

Job Posted:
December 23, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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