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Babbel is seeking a strategic, visionary, and hands-on VP of Performance Marketing to lead and scale our global acquisition efforts. In this pivotal role, you will define the roadmap for paid media across offline, digital, and emerging performance channels, driving revenue growth and other KPIs. You’ll be responsible for shaping Babbel’s growth trajectory, managing multi-million dollar budgets, and leading a high-performing team of marketers and analysts. This is a unique opportunity to have a significant impact at a mission-driven company, helping millions of people learn languages and connect across cultures.
Job Responsibility:
Develop and execute Babbel’s global performance marketing strategy, overseeing all paid acquisition channels
lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists
own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets
meet KPIs for acquisition, retention, and LTV
partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams
drive experimentation and A/B testing across channels
stay ahead of industry trends
represent Babbel externally with agencies, partners, and at industry events
Requirements:
10+ years of experience in performance marketing, growth, or digital acquisition
at least 5 years in a leadership role at a high-growth consumer brand or tech company
expertise managing large budgets ($50M+) across multiple paid channels
deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making
demonstrated leadership in building, mentoring, and retaining high-performing teams
strong communication skills
proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools
a bias for action, a growth mindset, and a passion for Babbel’s mission
Nice to have:
Experience in subscription-based, SaaS, or EdTech businesses
international marketing experience
interest in language-learning
familiarity with CRM, lifecycle marketing, and retention strategies
What we offer:
Competitive salary and bonus
generous 401K program
comprehensive health, dental, and vision insurance
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