Vp of Marketing Jobs

AutoRABIT

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

230000.00 - 250000.00 USD / Year

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Job Description:

The VP of Marketing is responsible for driving sustained, predictable pipeline and revenue growth, with Demand Generation as the top priority. This role owns the full demand engine—strategy, execution, optimization, and reporting—and ensures Marketing consistently delivers high-quality leads that convert. You will join a high-performing team, optimize return on marketing investment, enhance our brand positioning, and partner closely with Sales, Customer Success, Product, and the Executive Team to accelerate AutoRABIT’s growth. And you will evolve the data analysis and reporting capabilities of the organization to drive data-driven decision making.

Job Responsibility:

Own the full-funnel Demand Generation strategy and execution, ensuring consistent delivery of qualified pipeline
Create and deliver annual MQL targets and continuously optimize conversion to SAL, SQL, and Opportunities
Build and refine multi-channel demand programs (paid search, paid social, ABM, content, events, email nurture, retargeting)
Optimize spend and channel mix with an obsession for improving efficiency and measurable return on investment
Measure and improve funnel conversion rates
identify bottlenecks and implement rapid, data-driven experiments
Use analytics and attribution tools to provide visibility into campaign performance and pipeline contribution
Partner closely with Sales leadership on shared KPIs, feedback loops, lead handoff, and quality monitoring
Ensure demand programs support ICP refinement, vertical strategies, and product roadmap priorities
Adhere to set internal controls
Lead the company’s overall Marketing vision—brand strategy, demand generation, positioning, and budget optimization—with demand generation as the primary driver of growth
Build the quarterly Marketing strategy and OKRs tied to pipeline and revenue outcomes
Develop and maintain strong brand positioning to fuel demand and support GTM differentiation
Anticipate future campaign needs based on market trends, competitive intelligence, and product releases
Build, manage, and mentor a high-performing team across demand gen, operations, content, brand, and product marketing
Modernize capabilities in performance marketing, automation, and marketing operations
Manage and optimize agency and vendor relationships to maximize campaign effectiveness and ROI
Leverage data to drive investment decisions, funnel optimization, and market expansion
Communicate key performance metrics to executive stakeholders, including campaign effectiveness, pipeline health, and ROI
Maintain dashboards for attribution, conversion rates, channel ROI, and other performance KPIs
Use insights to continuously refine targeting, messaging, and channel strategy
Partner with Sales to deliver messaging, assets, and enablement that accelerate deal velocity and outbound performance
Work with Product to align campaigns with releases and roadmap priorities
Collaborate with Customer Success to support retention, upsell, and lifecycle marketing
Ensure all marketing communications serve the primary purpose of supporting demand generation and revenue objectives
Oversee content development: whitepapers, surveys, case studies, webinars, guides, etc
Maintain a unified brand voice across all channels and materials

Requirements:

10+ years of marketing leadership experience in high-growth B2B SaaS or technology companies, with significant ownership of Demand Generation programs
Demonstrated success delivering pipeline and revenue through high-performance integrated marketing campaigns
Expertise in inbound, outbound, ABM, and performance marketing
Strong analytical mindset with experience using Pardot, Salesforce, Google Analytics, and similar platforms
Exceptional communication skills and ability to collaborate cross-functionally
Track record of scaling and mentoring high-performing marketing teams
High initiative, strategic thinker with a growth mindset
Must be eligible to work in the USA and live full-time in the USA

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Vp of Marketing