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We are looking for a visionary VP of marketing to define a new category and position Inworld as the default model and infrastructure provider for the next generation of realtime AI applications. While the first wave of AI focused on text-based task automation, we are leading the next wave: the shift toward natively realtime, multimodal AI–human interactions that were previously impossible to build. With a world-class product, high technical credibility, and hundreds of thousands of developers already on the platform, Inworld is leading this shift. Your role is to amplify our momentum and awareness, and orchestrate the growth engine to scale Inworld 100x.
Job Responsibility:
Team building & GTM leadership: Build, lead, and scale a high-impact marketing organization, partnering closely with sales, product, and engineering to accelerate our hybrid PLG and sales-assisted revenue motions
Positioning, messaging & narrative: Define and own clear, differentiated positioning and company narrative that translates complex AI and research breakthroughs into compelling customer value across all go-to-market touchpoints
Product marketing & sales enablement: Own product launches, pricing and packaging, and sales enablement for the Inworld family of products
Developer marketing & advocacy: Build and nurture a developer-first ecosystem through documentation, community, events, and advocacy across all major developer touchpoints
Demand generation: Build and operate a repeatable demand engine focused on high-quality pipeline, turning customers into advocates through proof points, references, and feedback loops that drive acquisition, retention, and expansion
Content & thought leadership: Establish category authority through high-impact technical content, benchmarks, case studies, and thought leadership that builds trust with sophisticated buyers
Growth & conversion: Optimize the end-to-end marketing funnel from first touch to activation, to convert interest into qualified opportunities using data-driven experimentation
Marketing analytics & operations: Establish scalable, AI-first marketing operations, analytics, and infrastructure to measure impact, inform strategy, and support long-term growth
Requirements:
10+ years of marketing leadership experience at high-growth, early-stage startups or established technical SaaS/infrastructure companies
A demonstrated track record of running major product launches that directly accelerated developer adoption and revenue growth
Experience scaling developer-first ecosystems and a deep understanding of usage-based business models
The ability to thrive in fast-moving environments and see constant market shifts as opportunities to define new standards
A strong product or engineering background with the ability to design and implement technically driven growth systems
BA/BS degree or higher
technical degrees are a significant plus
SF Bay Area or willingness to relocate preferred but not mandatory