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This is a foundational leadership role at a pivotal moment for a newly formed enterprise B2B SaaS organization serving complex, industrial markets. The Vice President of Corporate Marketing will define how the company is positioned, understood, and trusted by the market. This role partners closely with executive leadership to shape narrative, establish category presence, and build credibility with customers, analysts, and industry stakeholders.
Job Responsibility
Define and evolve corporate positioning and category narrative
Lead brand strategy and architecture across a multi-product portfolio
Establish clear differentiation and market leadership
Build and execute a global communications and PR strategy
Develop relationships with key media, industry voices, and ecosystem partners
Drive thought leadership at moments that matter to the business
Own senior-level analyst relationships
Shape market perception through research, briefings, and reports
Translate market and competitive insights into strategic guidance
Build a scalable customer advocacy and reference program
Elevate customer proof through case studies and community initiatives
Partner with sales and customer success to activate advocacy globally
Elevate executive presence and external voice
Support keynotes, industry forums, and leadership positioning
Ensure consistency and clarity across executive communications
Establish a modern insights capability spanning analysts, research, and competitive intelligence
Enable data-driven decision-making across product, marketing, and revenue teams
Leverage advanced tools to accelerate insight creation and learning
Requirements
15+ years of experience in corporate marketing, communications, or related leadership roles
Proven track record shaping market perception and building category leadership on a global scale
Experience operating in complex, multi-product or newly formed organizations
Deep expertise in PR, analyst relations, and executive communications
Strong commercial mindset with ability to link narrative to growth
Background in enterprise SaaS, industrial technology, or adjacent sectors preferred
Nice to have
Background in enterprise SaaS, industrial technology, or adjacent sectors preferred