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VP of Brand & Narrative Marketing

United States, Somerville Employment contract 160000.00 - 210000.00 USD / Year · Job Posted May 27, 2026
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Job Description

We're looking for a VP of Brand & Narrative Marketing — the Chief Storyteller and narrative steward of the Formlabs company and brand. You will define who we are, how our identity is expressed, and how that story is consistently carried into the world. Your mission is to synthesize the essence of Formlabs, cultivate it internally, and connect us to the external currents that matter — earning long-term recognition, trust, and mindshare. This role owns the core narrative of how Formlabs explains its mission, products, and future to employees, customers, partners, press, and prospective investors.

Job Responsibility

  • Executive Communications - shape and align how the CEO and leadership team communicate, drafting CEO speeches, keynotes, presentations, and long-form strategy pieces, collaborating on company-level messaging, preparing leadership for high-stakes events and interviews, developing internal communications that align the organization around a motivating vision
  • Strategic PR & Global Communications - direct the global PR engine to earn disproportionate mindshare and establish Formlabs as the definitive voice in digital fabrication, identify and manage Tier-1 media opportunities, manage the company narrative during complex or sensitive moments, develop the communication strategy for key launches and milestones
  • Overarching Brand Strategy & Architecture - define and govern the long-term structure and language of the Formlabs brand, maintain naming systems, product families, and messaging frameworks, set tone, voice, and narrative guidelines across all functional teams, design brand continuity that endures across market cycles and product generations
  • Pre-IPO Narrative & Strategic Investor Relations - establish the narrative discipline required of a public-ready company, develop foundational investor and banker materials, script and execute high-impact narrative videos and roadshow content, shape the narrative around revenue mix, product economics, and long-term direction
  • Special Projects & the Zeitgeist - quarterback critical, high-visibility projects and tie Formlabs to real-world trends to maximize external mindshare, manage top-tier customer stories, monitor manufacturing communities and maker culture, identify global shifts to leverage for owned and earned content

Requirements

  • 10+ years of experience in brand, narrative, or executive communications at a high-growth technology company
  • Proven ability to take complex hardware/software concepts and turn them into a clear, compelling point of view
  • Experience developing foundational narrative and materials required for institutional investors and public markets
  • Are a talent magnet who can recruit and rally high-performing teams while managing complex, sensitive narrative moments
  • Thrives in high-pressure environments with an uncompromising bar for creative and editorial quality

What we offer

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • unlimited 3D prints

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