Vp, Media Strategy

• Serve as the senior strategic lead for the business, guiding all cross-channel strategy infusing business planning, and lead the Integrated Agency Team
• Ensuring all strategy work is audience-led and connects clearly from the creative idea through all channels and tactics
• Lead the development of innovative media strategies and compelling campaign narratives derived from the integrated agency team (IAT) process, ensuring execution surprises and delights clients and drives measurable results
• Own the development of media strategies and integrated media plans, including audience frameworks, budget allocation, and channel mix—partnering closely with the VP, Investment to ensure activation reflects strategic intent
• Represent and advocate for the client’s goals at all stages of the planning process, maintaining strong senior relationships and providing clear guidance that ladders up to business objectives
• Ensure all plans are grounded in business data such as our MMM (Now/Next/Soon) and built to achieve measurable business goals, partnering with Investment Analytics and Data Science to translate performance signals into actionable strategic recommendations
• Champion and operationalize the use of Brandtech Group technology and tools to elevate strategic insights, improve workflow efficiency, and enhance integration between creative, media, and analytics
• Oversee the proper use of planning tools and ensure teams understand their role, underlying methodologies, and application in building robust, data-informed plans
• Lead integrated reviews of all client work—including quarterly planning reviews and post-launch evaluations—identifying strategic opportunities, learnings, and optimizations
• Evangelize best-in-class strategic and media planning work across Jellyfish, sharing case studies, learnings, and inspiring high standards across the global network
• Mentor and develop strategy and media planning teams, setting clear developmental paths, strengthening cross-channel strategic ability, and nurturing the next generation of leaders
• Play an active leadership role in agency new business efforts, contributing to pitch strategy, crafting cross-channel approaches, and representing Jellyfish’s strategic capabilities with clarity and authority
• Model leadership with accountability and a culture that moves with speed, takes ownership, and solves problems proactively
• Serve as a trusted senior leader within Jellyfish and across the account, with strategic excellence, operational rigor, and collaborative ways of working for teams at all levels
• Foster strong integration between Strategy & Media Planning, Investment, Analytics, Creative, Project Management, and Commerce teams—ensuring unified thinking and smooth delivery across all IAT partners
• Champion Jellyfish’s and the Brandtech Group’s tools, technology, and GenAI capabilities, ensuring teams are properly trained, confident in their application, and using them to drive efficiency, insight, and improved outcomes
• Build a culture of continual improvement by codifying best practices, establishing planning frameworks, and reinforcing high standards of strategic and executional excellence
• Collaborate with People Management to recruit, onboard, and retain top talent, ensuring the team structure and skill mix evolve with client’s needs and Jellyfish’s operating model
• Partner with Client Leadership to ensure the account is resourced effectively, teams are empowered to deliver their best work, and communication flows smoothly across markets and disciplines
• Act as a visible leader within the global Jellyfish network—sharing cases, contributing IP, strengthening strategic methodologies, and elevating the influence of the Strategy discipline within the organization

• Senior strategic leadership experience within an integrated or global agency, guiding complex, cross-disciplinary work for major brands
• Deep expertise in audience strategy and full-funnel planning, with the ability to translate business goals into clear strategic direction
• Strong capability in developing media strategies (audience, budget, channel mix) and partnering effectively with investment teams for activation
• High analytical fluency, including experience using business data, MMM, and performance insights to inform strategic decisions
• Comfortable applying advanced tools and GenAI technologies to elevate insight generation, planning efficiency, and integration
• Exceptional leadership and communication skills, with experience mentoring strategists/planners and influencing senior stakeholders
• Proven ability to work within multi-agency or integrated team structures, ensuring alignment across creative, media, analytics, and PR/influencer partners
• Experience contributing to new business efforts and representing strategic thinking with clarity and confidence

Willing to travel as required for business pitches and travel to various Jellyfish offices

• Discretionary annual bonus scheme
• 401k retirement plan
• Healthcare, vision and dental insurance
• Short and long-term disability and life cover
• Work remotely for up to 60% of your days
• Flexible working hours (shape your day between 8am. and 6:30pm)
• Accumulate one paid day each month (2 hours per week) for self-development
• Access to Jellyfish Learn
• 14 weeks of paid leave for primary caregivers
• 4 weeks of paid leave for secondary caregivers