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MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. This is a full-time, hybrid position for a VP, Planning at BarkleyOKRP. In this role, you act as a senior client leader, leading a team in the development of Media Strategy & Tactical Media Recommendations, that deliver upon client objectives while striving for a high level of creative media thinking. You will work closely with others across MissionOne Media and BarkleyOKRP client experience teams, and you will partner closely with clients.
Job Responsibility:
Act as a senior client leader
Lead a team in the development of Media Strategy & Tactical Media Recommendations
Work closely with others across MissionOne Media and BarkleyOKRP client experience teams
Partner closely with clients
Requirements:
8+ years in media planning with a track record of leading, developing, and inspiring high-performing teams
Sets a clear strategic vision for clients and ensures every plan, POV, and recommendation ladders up to it
Trusted partner to senior clients
connects dots across Strategy, Creative, Data, CRM, and Activation
A creative media mind who brings fresh, breakthrough ideas—and coaches the team to push past expected media moments
Translates data, audience insights, and competitive intelligence into sharp, actionable strategies
Keeps a pulse on team bandwidth and elevates issues early to keep work moving with clarity and momentum
A confident communicator who can present complex ideas simply—and represent Media at the most senior levels
Stays plugged into media and cultural trends and identifies opportunities that advance client and agency impact
Operationally strong: budgets, processes, cross-team workflows, and the details that keep plans buttoned up
Brings energy, curiosity, and optimism that fuels better thinking and a strong team culture
Bachelor's degree or equivalent in a related field
Minimum of 8 years of media planning experience
Able to apply a strategic filter to solve client challenges
Strong knowledge of traditional media channels with an understanding of digital is preferred, but not a requirement
Ability to think critically and apply a strategic approach to all plans or projects
Experience in leading and managing a team
Ability to work effectively with a variety of internal teams and business groups, including Creative, Media, Data & Measurement, Project Management and Finance
Ability to communicate effectively within a team environment as well as with outside media sales reps
Displays a passion for media and advertising
Strong organizational and mathematical skills (including basic media math)
Ability to multi-task and deliver work on-time for set deadlines
Must be prepared for a fast-paced environment and be comfortable making decisions
Nice to have:
Strong knowledge of traditional media channels with an understanding of digital
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