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Vp Marketing

New Zealand, Auckland · Job Posted February 24, 2026
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Job Description

VP of Marketing for FileInvite, a New Zealand-founded SaaS company. Lead the global marketing function, defining strategy, building capability, and driving performance. This is a key leadership role reporting directly to the CEO.

Job Responsibility

  • Develop and execute a clear marketing strategy that drives growth, customer acquisition, and retention
  • Build deep market understanding, customer insight, and data-driven decision-making across the business
  • Partner closely with the CEO and Board to communicate strategy, performance, and opportunity
  • Mentor and grow a talented marketing team, building confidence, capability, and collaboration
  • Champion the FileInvite brand, owning messaging, tone, and storytelling across all channels
  • Deliver multi-channel demand generation and Account-Based Marketing programs that drive measurable results
  • Elevate FileInvite’s global presence through digital marketing, content, events, partnerships, and PR
  • Optimise and integrate the marketing tech stack (HubSpot preferred)
  • Embrace the use of Generative AI to enhance capability, creativity, and efficiency
  • Track performance against clear KPIs, bringing insights that shape smarter decisions

Requirements

  • 7–10 years in senior SaaS marketing leadership roles
  • Proven success in delivering growth, brand awareness, and acquisition in B2B or SaaS environments
  • Strength in strategy and storytelling- balancing analytical thinking with creativity
  • Experience leading and mentoring small, high-performing teams
  • Confidence operating in high-growth, scale-up environments
  • A collaborative leadership style grounded in empathy, accountability, and optimism

What we offer

  • Competitive salary + equity
  • Flexible hybrid working
  • Quarterly wellness days and professional development support
  • A high-trust, people-first culture that values openness, learning, and belonging

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