Vp Marketing Job at Role Call (Auckland)

Vp Marketing Analytics

Location

United States , Tempe

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

Experience with digital media
Experience with UX and customer journey processes
Experience with one or more advanced marketing automation platforms such as Marketo, Pardot or Eloqua
Experience with accessing data warehouses
Experience with data visualization
Experience interacting with non-technical teams and developing actionable marketing strategies based on data, analytics and technology
Excellent verbal and written communication skills
Exceptional project management skills
Ability to captivate an audience, including client executives
Bachelor of Marketing, Business, Computer Science, Information Systems, Engineering, Applied Mathematics or related field

Job Responsibility

Develop analytics-related agency processes with a focus on insight development and marketing action
Provide strategic leadership for cross-discipline teams, which include agency team members from the following departments: digital media, social media, marketing automation, Tealium, data warehousing and data visualization
Provide leadership for our marketing automation, content and Tealium teams to develop marketing strategies aligned to the customer journey
Manage your workload across simultaneous projects with proven success coordinating cross-departmentally to accomplish goals
Maintain a high level of proficiency in multiple digital products, benefits, and features
Identify and communicate strong Tealium use cases
Analyze complex issues, identify possible solutions, and present recommendations to clients and coworkers
Produce agency articles and white papers
Work alongside agency senior leadership and department leaders to mentor and develop agency personnel, balancing team member’s personnel desires and agency objectives

Vp-marketing

Metabase is the easiest way for people to get insights from their data, from tin...

Location

United States

Salary:

Not provided

Metabase

Expiration Date

Until further notice

Requirements

You know what resonates with developers and data analysts, and you can create authentic messaging and content strategies that our user base appreciates
You have built a successful, comprehensive marketing strategy to reach and win target personas and achieve business growth goals, especially at a scaling startup and in a PLG context
You understand the current market landscape around Open Source Software and Data
You understand all parts of a marketing funnel and can correctly measure impact to inform decision-making and optimize performance
You work effectively with cross-functional teams (product, design and engineering) to run experiments and build growth channels
You are equally comfortable diving deep into the details and zooming out to grasp the full picture
You are comfortable rolling up your sleeves as an effective hands-on contributor and as a leader in building high-performing teams
You thrive in ambiguous, scrappy fast moving startup environments

Job Responsibility

Define the marketing strategy and build the team and marketing engine to meet our growth goals
Work with Success Engineering to grow our large user, developer and partner communities
Have a hands-on approach to moving key marketing initiatives and deliverables forward in parallel with building your team
Articulate Metabase’s unique value proposition to analysts, developers and teams Lead the creation of content, community engagement, and social strategies that generate public conversations and an engaged following
Build awareness of Metabase through experimentation with a variety of channels and messages
Build out the marketing operations backend and instill a culture of quantitative rigor in parallel with fostering creativity and experimentation

What we offer

flexibility (define your own schedule and work from wherever you want)
autonomy
an environment that fosters growth, learning, and development

Fulltime

Vp of Marketing

The VP of Marketing is responsible for driving sustained, predictable pipeline a...

Location

United States

Salary:

230000.00 - 250000.00 USD / Year

AutoRABIT

Expiration Date

Until further notice

Requirements

10+ years of marketing leadership experience in high-growth B2B SaaS or technology companies, with significant ownership of Demand Generation programs
Demonstrated success delivering pipeline and revenue through high-performance integrated marketing campaigns
Expertise in inbound, outbound, ABM, and performance marketing
Strong analytical mindset with experience using Pardot, Salesforce, Google Analytics, and similar platforms
Exceptional communication skills and ability to collaborate cross-functionally
Track record of scaling and mentoring high-performing marketing teams
High initiative, strategic thinker with a growth mindset
Must be eligible to work in the USA and live full-time in the USA

Job Responsibility

Own the full-funnel Demand Generation strategy and execution, ensuring consistent delivery of qualified pipeline
Create and deliver annual MQL targets and continuously optimize conversion to SAL, SQL, and Opportunities
Build and refine multi-channel demand programs (paid search, paid social, ABM, content, events, email nurture, retargeting)
Optimize spend and channel mix with an obsession for improving efficiency and measurable return on investment
Measure and improve funnel conversion rates
identify bottlenecks and implement rapid, data-driven experiments
Use analytics and attribution tools to provide visibility into campaign performance and pipeline contribution
Partner closely with Sales leadership on shared KPIs, feedback loops, lead handoff, and quality monitoring
Ensure demand programs support ICP refinement, vertical strategies, and product roadmap priorities
Adhere to set internal controls

Fulltime

Vp of Performance Marketing

Babbel is seeking a strategic, visionary, and hands-on VP of Performance Marketi...

Location

United States , New York City

Salary:

180000.00 - 240000.00 USD / Year

Babbel

Expiration Date

Until further notice

Requirements

10+ years of experience in performance marketing, growth, or digital acquisition
at least 5 years in a leadership role at a high-growth consumer brand or tech company
expertise managing large budgets ($50M+) across multiple paid channels
deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making
demonstrated leadership in building, mentoring, and retaining high-performing teams
strong communication skills
proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools
a bias for action, a growth mindset, and a passion for Babbel’s mission

Job Responsibility

Develop and execute Babbel’s global performance marketing strategy, overseeing all paid acquisition channels
lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists
own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets
meet KPIs for acquisition, retention, and LTV
partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams
drive experimentation and A/B testing across channels
stay ahead of industry trends
represent Babbel externally with agencies, partners, and at industry events

What we offer

Competitive salary and bonus
generous 401K program
comprehensive health, dental, and vision insurance
generous PTO and flexible work arrangements
professional development opportunities
a diverse, inclusive, and mission-driven culture

Fulltime

Vp, Customer Acquisition

Reporting directly to the Chief Transformation Officer, the Vice President, Cust...

Location

United States

Salary:

255800.00 - 341100.00 USD / Year

SimpliSafe

Expiration Date

Until further notice

Requirements

10+ years of leadership experience in digital customer acquisition
Direct ownership and optimization of large-scale budgets of $50MM+ annually across multiple channels
Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques (MMM, MTA) and attribution models
Rigorous creative testing methodology and the ability to partner effectively with in-house creative teams
Confidence in communicating across the organization, working with cross-functional stakeholders, and presenting to Executive Leadership
Ability to operate at both strategic depth and execution detail
Excellent analytical and organizational skills
A consumer-first mindset with strong intuition for user behavior, cultural trends, and audience insights

Job Responsibility

Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin
Set a long-term vision for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels
Define the optimal in-house vs. agency operating model and build the roadmap to execute it
Lead a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels
Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack
Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies
Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making
Build, mentor, and inspire a high-performance acquisition organization
Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders

What we offer

A mission- and values-driven culture and a safe, inclusive environment
A comprehensive total rewards package that supports your wellness and provides security
Free SimpliSafe system and professional monitoring for your home
Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
Participation in our annual bonus program, equity, and other forms of compensation
A full range of medical, retirement, and lifestyle benefits

Fulltime

Vp, demand generation emea & apac

Bloomreach is building the world’s premier agentic platform for personalization....

Location

United Kingdom

Salary:

Not provided

Bloomreach

Expiration Date

Until further notice

Requirements

10+ years of B2B marketing experience
at least 5 years in field marketing leadership roles, preferably in technology or SaaS environments
successfully built and scaled field marketing teams and programs across multiple regions, with deep expertise in EMEA markets
proven track record of driving measurable pipeline and revenue impact through field events and regional campaigns
understand the nuances of different European markets and can navigate cultural and business differences across territories
strategic thinker who can develop comprehensive regional marketing plans while also rolling up your sleeves to execute
strong cross-functional collaboration skills and can influence stakeholders at all levels, from sales representatives to C-suite executives
experience includes working with enterprise sales organizations, understanding complex sales cycles, and aligning marketing activities to sales methodologies
managed partner co-marketing programs and understand channel dynamics
metrics-driven with strong analytical skills, comfortable with marketing automation platforms, CRM systems, and reporting tools

Job Responsibility

Developing and executing a comprehensive field events strategy spanning executive roundtables, customer summits, roadshows, and partner co-marketing events
work closely with regional sales leadership to understand territory priorities, account targets, and pipeline needs, translating these insights into targeted marketing campaigns and field activations
collaborate with our global marketing teams to adapt corporate campaigns for regional markets, ensuring messaging resonates with local audiences while maintaining brand consistency
partner co-marketing will be a critical part of your remit
work with our partner organization to develop joint go-to-market strategies, create co-branded events and campaigns, and enable partners to drive pipeline in their territories
customer marketing will also fall under your purview
partner with Customer Success and Account Management teams to design engagement programs that drive product adoption, identify expansion opportunities, and increase share of wallet
own the regional marketing budget, ensuring efficient allocation of resources across programs and geographies while delivering strong ROI
establish metrics and reporting frameworks to track pipeline contribution, event effectiveness, and program performance, using data to continuously optimize your approach

What we offer

A great deal of freedom and trust
flexible working hours
work virtual-first with several Bloomreach Hubs available across three continents
company events
5 paid days off to volunteer
People Development Program
communication coach available
Leader Development Program
$1,500 professional education budget on an annual basis
Employee Assistance Program with counselors

Vp affiliate

Footballco has an appetite to rapidly grow its affiliate business through expans...

Location

United Kingdom , London

Salary:

Not provided

Footballco

Expiration Date

Until further notice

Requirements

Proven track record of building and growing an Affiliate business, ideally within a media business
Extensive understanding of affiliate marketing and funnel analysis
Experience leading teams through growth and transformation
Previous experience in sports/gaming affiliation advantageous
Strong leadership and people management skills
Fluent in analysis and using data to create actionable insights to optimise workflows and output
Strong stakeholder management skills, able to influence at senior levels
Excellent negotiation, communication, and presentation skills
Good knowledge of the affiliate technology landscape
Strong problem solver with ability to manage and lead the team to push the solution and progress

Job Responsibility

Implement a 3-year global affiliate strategy, engaging senior stakeholders to ensure alignment with company objectives and broader goals
Communicate the affiliate strategy effectively within the team and wider associated teams to establish timely delivery of product needs, content delivery and marketing plans
Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
Propose new audience research and discovery initiatives to better understand audience desires and intent to purchase
Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across Footballco brands and markets
Oversee all Affiliate activity and be accountable for team performance
Drive operational efficiencies by using data to focus efforts and streamline workflows
Set up a reporting framework to monitor and analyse affiliate performance (FTDs, CPA, Rev-Share, Post click conversion rates)
Own and take responsibility for the effective delivery of the affiliate content plans
Collaborate with Product and Design teams to drive product innovations and development

Fulltime

Vp, Brand and Creative

We’re looking for a VP of Brand & Creative to lead this true before-and-after tr...

Location

United States

Salary:

270000.00 - 290000.00 USD / Year

SimpliSafe

Expiration Date

Until further notice

Requirements

12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses — ideally in subscription, consumer tech, or omnichannel environments where digital, retail, and physical experiences intersect
Demonstrated success leading brand and creative transformation at companies spending at scale, with clear before-and-after business results tied directly to your efforts
A proven track record of producing quantifiable, high-performing campaigns using A/B testing, champion–challenger experimentation, and data-driven optimization
Exceptional strategic instincts and narrative development skills
able to translate insights into powerful, performance-driving storytelling
Executive presence and influence skills suitable for guiding cross-functional teams through transformational change
A strong balance of creative leadership, analytical rigor, and operational discipline — able to inspire big thinking while ensuring measurable outcomes

Job Responsibility

Lead SimpliSafe through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target
Redefine our positioning, narrative, architecture, and messaging hierarchy — creating a brand platform that delivers clear, measurable improvements in performance
Shape the strategic identity and voice of a beloved national brand during a rare moment of reinvention
Oversee a creative transformation that modernizes how SimpliSafe communicates across campaigns, performance media, lifecycle, packaging, retail, and CX
Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation
Partner with Product as segmentation unlocks a ground-up product roadmap transformation, influencing what we build and how we tell the story
Lead cross-channel product narrative development that strengthens relevance, differentiation, and conversion
Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative
Ensure our brand and creative transformation shows up in performance metrics across the full funnel

What we offer

A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
Free SimpliSafe system and professional monitoring for your home
Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
Participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits

Fulltime

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