VP Marketing, Robert Half

Robert Half

Location:
United States, Mahwah

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are offering an exciting opportunity for a VP Marketing in the Consumer Products industry. Located in Mahwah, New Jersey, this role involves leading the elevation and execution of marketing initiatives across multiple channels, including retail, e-commerce, and social media.

Job Responsibility:

Develop and implement data-centered marketing strategies that align with the growth objectives of our brands
Manage the brand's identity and product life cycle, utilizing market research to guide messaging and innovation
Cultivate a creative, collaborative, and innovative environment within the marketing team
Keep abreast of market trends and competitive landscapes to identify opportunities for growth
Design and execute campaigns to engage customers and foster loyalty
Take charge of digital efforts, leveraging social media, content marketing, and influencer partnerships
Ensure consistent, high-quality brand messaging across all channels by overseeing marketing concepts
Work alongside Sales to develop marketing initiatives that drive revenue and meet metrics
Adapt marketing strategies to cater to diverse global markets for international expansion
Oversee the brand's presence at trade shows and cultivate external partnerships

Requirements:

Proficiency in Artificial Intelligence (AI) applications in the marketing sphere
Demonstrated experience with Cloud Technologies, particularly in data management and analysis
Expertise in Customer Relationship Management (CRM) software, including its implementation and optimization
Proficient in using Facebook Insights for customer engagement and campaign analysis
Familiarity with Gmail or similar detail-oriented email platforms and its various collaborative features
Proven track record in building and enhancing Brand Awareness in the consumer products industry
Comprehensive understanding of Budget Processes, particularly in the context of marketing campaigns
Strong experience in Campaign Planning, from initial concept to final execution
Skilled in Collateral Management, including the creation and distribution of marketing materials
Excellent Communication skills, both written and verbal, for internal team coordination and external stakeholder engagement

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in 401(k) plan
Access to free online training
Competitive compensation

Additional Information:

Job Posted:
March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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VP Marketing