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VP Marketing

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Mahwah

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

We are offering an exciting opportunity for a VP Marketing in the Consumer Products industry. Located in Mahwah, New Jersey, this role involves leading the elevation and execution of marketing initiatives across multiple channels, including retail, e-commerce, and social media.

Job Responsibility:

  • Develop and implement data-centered marketing strategies that align with the growth objectives of our brands
  • Manage the brand's identity and product life cycle, utilizing market research to guide messaging and innovation
  • Cultivate a creative, collaborative, and innovative environment within the marketing team
  • Keep abreast of market trends and competitive landscapes to identify opportunities for growth
  • Design and execute campaigns to engage customers and foster loyalty
  • Take charge of digital efforts, leveraging social media, content marketing, and influencer partnerships
  • Ensure consistent, high-quality brand messaging across all channels by overseeing marketing concepts
  • Work alongside Sales to develop marketing initiatives that drive revenue and meet metrics
  • Adapt marketing strategies to cater to diverse global markets for international expansion
  • Oversee the brand's presence at trade shows and cultivate external partnerships

Requirements:

  • Proficiency in Artificial Intelligence (AI) applications in the marketing sphere
  • Demonstrated experience with Cloud Technologies, particularly in data management and analysis
  • Expertise in Customer Relationship Management (CRM) software, including its implementation and optimization
  • Proficient in using Facebook Insights for customer engagement and campaign analysis
  • Familiarity with Gmail or similar detail-oriented email platforms and its various collaborative features
  • Proven track record in building and enhancing Brand Awareness in the consumer products industry
  • Comprehensive understanding of Budget Processes, particularly in the context of marketing campaigns
  • Strong experience in Campaign Planning, from initial concept to final execution
  • Skilled in Collateral Management, including the creation and distribution of marketing materials
  • Excellent Communication skills, both written and verbal, for internal team coordination and external stakeholder engagement
What we offer:
  • Medical, vision, dental, and life and disability insurance
  • Eligibility to enroll in 401(k) plan
  • Access to free online training
  • Competitive compensation

Additional Information:

Job Posted:
March 21, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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