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Novidea Logo Novidea · -

Vp Marketing

United Kingdom, London · Job Posted June 16, 2026
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Job Description

We are looking for an experienced, commercially driven Vice President of Marketing to lead our global marketing organization and drive a measurable contribution to pipeline growth, revenue generation, market visibility, and customer expansion. Based in London, this executive leader will be responsible for defining and executing Novidea’s global marketing and Go-To-Market (GTM) strategy.

Job Responsibility

  • GTM Strategy & Segment Positioning: Build, maintain, and execute a structured Go-To-Market plan across target markets and business segments
  • Strategic Pipeline Acceleration: Focus marketing spend strictly on high-converting channels to expand and accelerate a healthier sales pipeline
  • Driving Global Commercial Growth: Own global marketing pipeline targets
  • Brand Strategy & Market Visibility: Own Novidea's global brand strategy, corporate communications, and public relations framework
  • Analyst & Ecosystem Relations: Develop and manage deep strategic relationships with industry analysts, advisory firms, and market influencers
  • A-Player Leadership Excellence: Elevate team standards by combining rigorous hiring practices with exemplary leadership
  • MarTech Innovation & ROI Discipline: Own the global marketing technology roadmap and marketing investment strategy
  • Board & Executive Reporting: Prepare and present marketing performance, funnel diagnostics, and strategic recommendations directly to the Executive Team and Board

Requirements

  • At least 5 years of professional B2B marketing experience within SaaS, Enterprise Software, InsurTech, FinTech, or technology organizations
  • At least 3 years in senior marketing leadership roles with explicit responsibility for pipeline generation and revenue outcomes
  • A robust analytical mindset with a sharp focus on pipeline diagnostics, strict marketing data attribution, and funnel efficiency
  • Demonstrated success building and scaling global demand generation and Account-Based Marketing (ABM) programs for complex enterprise buying journeys
  • Proven experience managing significant global marketing budgets with a strict focus on delivering and reporting high ROI
  • Exceptional communication and presentation capabilities, with seasoned experience presenting strategic performance data directly to executive teams and boards
  • Strong understanding of marketing automation, CRM, intent platforms, and AI-enabled marketing technologies
  • Prior experience operating within an insurance technology environment or financial services scale-up is highly advantageous

Nice to have

Prior experience operating within an insurance technology environment or financial services scale-up is highly advantageous

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