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As our VP of Marketing, you won’t be inheriting a large team or managing a fixed budget; you will be the primary architect of our AI-first marketing engine, building it from the ground up. This is an opportunity to build the future of marketing at Pearl, acting as a key thought partner to executive leadership as you design the systems that create trust, clarity, and demand at scale. We are looking for a true systems-level thinker and operator, who wants to build the marketing machine, not just maintain it.
Job Responsibility:
Own, articulate, and execute the vision for an AI-first marketing organization
Architect an AI-powered content system to generate, optimize, and distribute abundant, high-quality content (SEO, articles, keywords) through a turnkey process
Build an AI-driven account-based marketing system to spin off and tailor landing pages for specific needs at scale
Design and deploy an automated customer marketing system to handle ad-hoc requests, approvals, and email creation, freeing up human effort
Act as the primary thought partner to C-level leadership on all system and channel strategy
Hire, mentor, and lead your future team, starting with a key partner in Marketing Operations to help you build these systems
Evaluate, own, and manage a partnership with an external agentic marketing consultancy to accelerate the construction of our new marketing engine
Help lead development and drive accountability around maintaining brand standards, as Pearl elevates its market positioning
Requirements:
A true systems-level thinker with a structured mind, proven by your experience designing and building sustainable, automated marketing systems from the ground up
Deep intellectual curiosity and practical experience with generative and agentic AI as a force multiplier
A "roll-up-the-sleeves" and entrepreneurial mindset, with comfort and a track record of success in a zero-to-one or greenfield environment
Experience as a true thought partner to senior leadership, with the ability to help articulate and execute a bold strategic vision
A deep sense of accountability and a co-owner mentality, acting as a leader who solves problems for the entire business
Nice to have:
A background in engineering, math, or a related technical field that informs your structured, systems-first approach
Experience hiring and mentoring marketing operations or technical marketing talent
A discerning eye for design, copy writing, and the substance of content — all key for elevating our brand through thought leadership
Prior experience managing or partnering with external technical consultancies to build and scale new systems