Vp marketing and communications, Robert Half

Robert Half

Location:
United States, Pasadena

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced and visionary VP of Marketing and Communications to lead strategic initiatives for a dynamic service-oriented organization in Pasadena, Texas. This role demands a hands-on leader capable of architecting a comprehensive B2B marketing strategy, driving demand generation, and ensuring alignment across all marketing functions. The ideal candidate will thrive in a fast-paced environment, guiding teams and external partners to deliver measurable results.

Job Responsibility:

Develop and implement a robust B2B marketing strategy tailored to a technical audience with extended sales cycles
Design and oversee a scalable demand generation framework to create a consistent pipeline of sales opportunities
Establish and monitor key performance indicators to ensure alignment with organizational goals and optimize marketing budgets
Conduct in-depth market research to understand buyers, competitors, and industry trends
Collaborate with engineering and product teams to transform technical features into compelling value propositions and customer-centric messaging
Lead the creation of high-impact technical content such as white papers, case studies, webinars, and articles
Equip the sales team with exceptional collateral, presentations, and competitive intelligence
Build and lead a high-performing marketing team
Manage relationships with external agencies and partners
Partner with leadership to develop internal communication initiatives

Requirements:

Minimum of 15 years of experience in B2B marketing
Proven success in leading marketing efforts for technical businesses
Strong strategic and executional skills
Ability to operate as both a high-level strategist and hands-on contributor
Expertise in managing long sales cycles for high-value deals ranging from six to seven figures
Demonstrated ability to translate complex technical concepts into clear and impactful business language
Proficiency in building and managing demand generation engines with a data-driven approach
Exceptional communication skills
Extensive experience in creating and overseeing technical content strategies
Track record of successfully managing internal teams and external resources

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training

Additional Information:

Job Posted:
November 04, 2025

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Vp marketing and communications