Vp, Growth Marketing & Social Commerce

• Set the vision, strategy, and operating model for across direct response channels, creator-led performance marketing, affiliate marketing, TikTok Shop, and performance creative
• Integrate traditional performance channels with creator-led growth into a single, cohesive system that drives both scale and efficiency
• Build repeatable growth playbooks that can be applied across Harry’s, Flamingo, Lume, and Mando
• Own budgets, forecasts, and performance narratives for a significant portion of the company’s marketing investment
• Lead how success is measured by evolving beyond last-touch ROAS to understand incrementality, cross-channel interaction, and profit-based returns
• Partner closely with Analytics and Finance to ensure measurement frameworks support real business decisions
• Make and clearly communicate tradeoffs between efficiency, experimentation, and long-term demand creation
• Lead senior teams across Growth Marketing, Performance Influencer and Affiliate, TikTok Shop, and Performance Creative
• Build operating systems that enable speed, accountability, and strong collaboration across these teams and with cross-functional commercial partners
• Foster a culture of experimentation, learning, and disciplined execution
• Set direction for high-velocity performance creative across paid social, video, audio, creator content, and emerging platforms
• Ensure growth strategies work cohesively across direct-to-consumer, Amazon, and retail channels
• Stay at the cutting edge of platform shifts, media fragmentation, creator economics, and performance marketing innovation, and make smart bets ahead of the curve
• Act as a senior thought partner to the CMO and executive team on growth strategy, marketing mix, and major business initiatives
• Collaborate closely with Brand Marketing, Product, Supply Chain, Finance, and Analytics to ensure growth efforts align with broader business objectives
• Represent social commerce and growth marketing in enterprise leadership forums

• Fifteen or more years of experience in growth marketing, influencer marketing, or ecommerce, with a track record of building and scaling complex and highly efficient growth engines
• Deep experience driving scale through traditional performance channels such as paid social, search, video, audio, etc.
• Strong expertise in performance influencer and affiliate marketing, with clear ownership of ROAS, experimentation, and measurement rigor
• Experience owning large budgets of $30M dollars or more and making investment decisions in ambiguous environments
• Highly analytical, with a strong point of view on incrementality, profit-based measurement, and cross-channel performance
• A strategic and inventive leader who enjoys building teams, systems, and new ways of working
• Executive presence with the ability to influence senior stakeholders and inspire high-performing teams
• Comfort thinking beyond your immediate remit and understanding marketing’s role in the broader commercial, supply chain, and P&L context

Bonus experience in personal care, beauty, or CPG

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands