Vp & gm of europe Job at Valvoline (Dordrecht)

Job Description

The General Manager Europe is responsible for the overall leadership, growth, and profitability for VGO, executing a harmonized strategy developed in partnership with the EMEA leadership team. This role functions as a General Manager for the European countries, overseeing Sales, Marketing, Pricing. The role will drive revenue growth, market expansion, and operational excellence across all European countries while managing the go-to-market strategy including eCommerce, direct sales, and indirect distribution channels. This executive plays a pivotal role in managing P&L performance, overseeing multi-channel sales execution, and developing customer and market strategies across Installer, Do-It-For-Me (DIFM), Direct Customers, Lubricants Distributors, OEMs and Retail (Express Care) channels throughout Europe.

Job Responsibility

Execute against the regional business strategy aligned with the broader regional and global objectives, targeting double-digit revenue growth
Own the P&L for Europe, ensuring financial performance, revenue targets, and profitability goals are met or exceeded
Drive brand marketing, pricing strategies, and product training initiatives to drive market penetration and customer engagement
Lead the Retail, distribution, and direct sales channels, optimizing go-to-market strategies for varying market conditions
Execute a European sales and go-to-market strategy to maximize revenue and market share
Oversee channel strategy development, ensuring a balance between direct sales, distributors, and eCommerce platforms
Strengthen relationships with key customers, distributors, and partners to enhance market share and brand presence
Manage and monitor pricing strategy across Europe to maximize profitability while maintaining competitiveness
Ensure a consistent and powerful brand presence across all European markets, in harmony with the broader EMEA region
Ensure product training, marketing campaigns, and customer engagement initiatives are applied with the appropriate regional relevance
Utilize data-driven insights to optimize marketing investments and ROI
Develop innovative customer engagement programs to build loyalty and brand equity
Lead a high-performing, matrixed organization, collaborating with Operations, Finance, HR, and Legal to ensure smooth execution of regional business initiatives
Work closely with the regional EMEA team to align European operations with the broader regional and global corporate vision
Drive talent development, succession planning, and cultural alignment across all European markets
Partner with Operations and Supply Chain teams to optimize regional supply, distribution, and logistics
Work with Finance to ensure compliance, risk management, and financial control across all markets
Drive cost efficiency and resource optimization without compromising growth objectives

Requirements

15+ years of leadership experience in a multinational company, preferably within EMEA markets (spotlight on the EU countries), including experience operating at an executive level
Proven track record of leading a $0.5B+ revenue business unit or region with P&L accountability
Experience managing a complex, multi-country, multi-channel sales model, including direct sales, distribution, and eCommerce
Strong leadership in Sales, Marketing, and Pricing
Experience leading a high-performing, matrixed organization while partnering with Operations, Finance, HR, and Legal to ensure smooth execution of business initiatives
Deep understanding of European business dynamics, regulatory environments, and cultural diversity
Exceptional strategic thinking, commercial acumen, and execution skills
Strong people leadership capabilities, including collaborating, influencing, and negotiating at a senior level
Ability to drive innovation, digital transformation, and business expansion

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