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The VP of Global Field & Partner Marketing will lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels. You will oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing. This leader will design and operationalize market-specific demand generation models, drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations. A critical mandate will be establishing best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.
Job Responsibility:
Lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels
Oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing
Design and operationalize market-specific demand generation models
Drive data-driven decision making
Build strong alignment across marketing, sales, and partner organizations
Establish best-in-class to-, through-, and with-partner marketing frameworks
Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition
Lead the creation of integrated, multi-channel campaigns
Drive strong collaboration with BDRs, Sales, and the Partner team
Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting
Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs
Mentor and scale a high-performing global team
Partner closely with Product Marketing, Growth Marketing, Brand and Communications
Serve as a key member of the Marketing Leadership Team
Requirements:
12+ years of B2B marketing experience
5+ years leading global or multi-region demand generation functions at Senior Director/VP level
Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments
Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based
Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs
Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data
Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology
Experience building, leading, and scaling high-impact teams
Strategic mindset with the ability to execute hands-on and lead through influence in a global environment
Nice to have:
Experience in the data and/or AI space
Data management / data quality / AI industry experience
What we offer:
Medical Insurance (including vision & dental)
401(k) with employer match contribution
Life Insurance
Long-term disability insurance
Employee Assistance Program (EAP)
Long-Term Incentive Program
"Bring Your Friend" referral program
Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program
Flexible working hours & hybrid work setup
Conference tickets to the best industry events of the year