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The VP of Global Field & Partner Marketing will lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels. You will oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing. This leader will design and operationalize market-specific demand generation models, drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations. A critical mandate will be establishing best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.
Job Responsibility:
Lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels
Oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing
Design and operationalize market-specific demand generation models
Drive data-driven decision making
Build strong alignment across marketing, sales, and partner organizations
Establish best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth
Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition
Lead the creation of integrated, multi-channel campaigns
Drive strong collaboration with BDRs, Sales, and the Partner team
Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting