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Vp, Global Field & Partner Marketing

Canada, Toronto · Job Posted February 17, 2026
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Job Description

The VP of Global Field & Partner Marketing will lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels. You will oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing. This leader will design and operationalize market-specific demand generation models, drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations. A critical mandate will be establishing best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.

Job Responsibility

  • Lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels
  • Oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing
  • Design and operationalize market-specific demand generation models
  • Drive data-driven decision making
  • Build strong alignment across marketing, sales, and partner organizations
  • Establish best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth
  • Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition
  • Lead the creation of integrated, multi-channel campaigns
  • Drive strong collaboration with BDRs, Sales, and the Partner team
  • Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting
  • Develop and execute partner marketing strategies
  • Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives
  • Collaborate with Partner Sales to align marketing investments
  • Collaborate with the Growth Marketing team
  • Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs
  • Mentor and scale a high-performing global team
  • Partner closely with Product Marketing, Growth Marketing, Brand and Communications
  • Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth

Requirements

  • 12+ years of B2B marketing experience
  • 5+ years leading global or multi-region demand generation functions at Senior Director/VP level
  • Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments
  • Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based
  • Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs
  • Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data
  • Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau)
  • Experience building, leading, and scaling high-impact teams
  • Strategic mindset with the ability to execute hands-on and lead through influence in a global environment

Nice to have

  • Experience in the data and/or AI space
  • Data management / data quality / AI industry experience
  • Curiosity, creativity, and the desire to drive organizational and operational transformation with AI
  • A working knowledge of/passion for how Martech is being disrupted by AI/agentic technology

What we offer

  • Long-Term Incentive Program
  • Get paid vacation plus the freedom of Flexible Time Off (FTO)
  • 5 sick days
  • The Global Family Support Program - a paid leave program
  • "Bring Your Friend" referral program
  • Flexible working hours & hybrid work setup
  • Annual package for mental health support
  • RRSP plan available
  • Corporate discounts on travel, fitness, attractions, and shopping
  • Health, vision, and dental benefits
  • Conference tickets to the best industry events of the year
  • Online courses & company access to Udemy
  • Kitchen stocked with fresh fruit and juice, teas, and the best coffee

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