Job Description:
BMG’s marketing organization sits at the intersection of artist development, audience growth, and digital culture. Our team partners closely with artists, managers, DSPs, creators, and brands to design campaigns that connect music to global audiences in meaningful and measurable ways. This is a fast-moving, collaborative environment where marketing strategy spans streaming platforms, social ecosystems, creator communities, brand partnerships, and emerging technologies. The department works across both frontline releases and catalog initiatives, ensuring BMG artists and songwriters reach audiences and discoverable worldwide. As part of this team, the Vice President of Global Digital Marketing is responsible for leading innovative, fan-focused marketing strategies that grow global audiences and elevate BMG artists and repertoire. This role oversees the development and execution of integrated marketing campaigns across streaming platforms, social media, creators, paid media, super fandom, and brand partnerships, ensuring BMG remains at the forefront of modern music marketing while driving measurable growth in audience reach, engagement, and consumption. In this role, you’ll help shape modern music marketing at BMG, combining creative storytelling with data-driven audience development to drive engagement, fandom, and commercial success.
