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Vp & general manager

United States, Detroit · Job Posted January 03, 2026
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Job Description

We’re not your parents’ television station. At WDIV Local 4/ClickOnDetroit we’re reimagining what local broadcasting means in an era of streaming, social media, and fractured audience attention. We’re seeking a visionary leader who sees these challenges as opportunities and is ready to write the next chapter of television’s evolution. As VP & General Manager, you’ll be a forward-thinking media leader who challenges industry norms and embraces change, bringing deep experience without being bound by legacy thinking. You will excel at developing talent and building adaptable, change-ready, high-performing teams, while staying relentlessly focused on meeting audiences where they are. Driven by a competitive spirit, you thrive on innovation and the excitement of market success. This isn’t about maintaining the status quo—it’s about charting a bold new course.

Job Responsibility

  • Redefine our audience engagement strategy across multiple platforms
  • Drive revenue growth through innovative approaches to content monetization
  • Lead and develop a diverse team of professionals across news, programming, sales, marketing, digital, and engineering
  • Make decisive, data-informed decisions that position us ahead of market trends
  • Serve as the face of our station in the community, building strong relationships with business leaders, philanthropic organizations, and civic groups to elevate our brand and create meaningful local impact
  • Cultivate strategic partnerships that extend our reach and impact
  • Champion a culture of experimentation, inclusion, creativity, and measured risk-taking
  • Oversee communication strategies that support company values and strategic objectives, while ensuring employee understanding and alignment
  • Apply a startup mindset and rigor to challenges and opportunities to reimagine a valuable legacy business

Requirements

  • A minimum of 10 years of progressive leadership experience in media/broadcasting
  • Demonstrated success in growing audience engagement across multiple platforms
  • Track record of innovative approaches to revenue generation
  • Strong financial and business acumen
  • Experience leading teams through periods of significant change
  • Deep understanding of digital media trends and emerging technologies

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