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We’re not your parents’ television station. At WDIV Local 4/ClickOnDetroit we’re reimagining what local broadcasting means in an era of streaming, social media, and fractured audience attention. We’re seeking a visionary leader who sees these challenges as opportunities and is ready to write the next chapter of television’s evolution. As VP & General Manager, you’ll be a forward-thinking media leader who challenges industry norms and embraces change, bringing deep experience without being bound by legacy thinking. You will excel at developing talent and building adaptable, change-ready, high-performing teams, while staying relentlessly focused on meeting audiences where they are. Driven by a competitive spirit, you thrive on innovation and the excitement of market success. This isn’t about maintaining the status quo—it’s about charting a bold new course.
Job Responsibility:
Redefine our audience engagement strategy across multiple platforms
Drive revenue growth through innovative approaches to content monetization
Lead and develop a diverse team of professionals across news, programming, sales, marketing, digital, and engineering
Make decisive, data-informed decisions that position us ahead of market trends
Serve as the face of our station in the community, building strong relationships with business leaders, philanthropic organizations, and civic groups to elevate our brand and create meaningful local impact
Cultivate strategic partnerships that extend our reach and impact
Champion a culture of experimentation, inclusion, creativity, and measured risk-taking
Oversee communication strategies that support company values and strategic objectives, while ensuring employee understanding and alignment
Apply a startup mindset and rigor to challenges and opportunities to reimagine a valuable legacy business
Requirements:
A minimum of 10 years of progressive leadership experience in media/broadcasting
Demonstrated success in growing audience engagement across multiple platforms
Track record of innovative approaches to revenue generation
Strong financial and business acumen
Experience leading teams through periods of significant change
Deep understanding of digital media trends and emerging technologies