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The VP of Employer Marketplace is responsible for driving employer acquisition, matching, engagement, retention, and overall success. It is essential that this leader brings deep marketplace expertise and not just marketing for growth. You will bring experience in leveraging advanced automation and AI-driven strategies to scale high-volume employer acquisition, engagement, and retention sustainably, ensuring Riipen’s employer ecosystem grows efficiently while delivering high-quality experiences that lead to measurable student outcomes. You’ll own the full employer lifecycle—from acquisition and activation through retention and long-term success—while collaborating closely with Revenue, Ecosystem, Operations, and Delivery leadership to align strategy and execution across Riipen’s growing suite of programs and products. This role will include well defined collaboration points with Revenue leadership on the handoff of employer-led revenue opportunities and on how employer feedback informs post-sale improvements, ensuring seamless integration across the employer lifecycle.
Job Responsibility:
Own end-to-end employer acquisition, activation, retention, and lifecycle management across all Riipen programs and products
Build and execute scalable strategies to grow and retain Riipen’s employer network while ensuring project quality and alignment with learner outcomes
Developing strategies to grow Riipen's employer and industry relationships across high value sectors, regions and segments to support Riipen's growth and expansion goals
Oversee employer matching and engagement, optimizing conversion rates from project posting to student completion
Lead and mentor a high-performing growth and engagement team focused on data-driven decision-making, experimentation, and performance marketing
Emphasize early identification of issues and alignment of corrective actions to maintain company-wide cohesion and progress
Own and elevate the end-to-end employer experience across the platform
Collaborate closely with Product and Data teams to improve employer experience through automation, AI, and predictive insights
Partner with the VP, Revenue to align acquisition strategies with pipeline goals and revenue targets
Partner with the VP, Ecosystem to ensure messaging consistency and shared impact storytelling and approach across programs and audiences
Partner with the VP, Operations and Delivery function leaders to streamline delivery, program operations, and scalability across geographies
Develop playbooks, KPIs, and best practices for marketplace growth and employer success
Champion cross-functional alignment and ensure consistent feedback loops between employer data, sales performance, and program operations
Requirements:
10+ years of experience in marketplace management, supply & demand and marketplace optimization
ideally in a talent focused marketplace
proven success leading both acquisition and retention strategies for two-sided marketplaces
experience in leading acquisition in hard to reach markets
highly data-driven and experienced in leveraging AI or automation to improve marketplace outcomes
strong grasp of product marketing, growth experimentation, and employer lifecycle optimization
excel in cross-functional leadership and thrive in environments requiring deep collaboration across revenue, ecosystem, customer success, and operations teams
Nice to have:
Experience in EdTech, Workforce Development, or SaaS industries
What we offer:
Remote/travel working opportunities (when appropriate)
4-weeks of annual vacation
Extended Health and Dental benefits from your first day
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