Job Description
T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. Reporting to the Chief Marketing Officer, the Vice President, Digital Performance Marketing is the enterprise leader responsible for the pre-transaction digital growth layer of the business. This role owns the “what” and “where” of digital activation before the transaction begins: who we target, what we say, where traffic lands, and how we optimize non-transactional digital experiences to improve performance at scale. Operating at the center of Marketing, Media, Digital Commerce & Experience, Product, Strategy, and Analytics, this leader sets the enterprise strategy, operating model, and governance for digital performance marketing. The VP translates business and marketing priorities into coordinated, data-driven activation across paid, owned, CRM, push, and merchandising surfaces—building a modern performance engine grounded in segmentation, experimentation, personalization, and AI-enabled optimization.
