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Vp, digital health engagement & retention

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Personify Health

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Location:
United States

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

227000.00 - 284000.00 USD / Year
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Job Description:

We’re looking for a bold, data-driven leader to transform how millions of members engage with our Wellbeing platform. You will define strategies that activate, retain, and guide members while directly influencing health outcomes and cost savings. This is a rare opportunity to shape a consumer engagement engine at scale, bridging marketing, behavioral science, and clinical impact.

Job Responsibility:

  • Define enterprise-wide consumer engagement strategy across activation, retention, re-engagement, and sustained participation
  • Design member journeys aligned to health needs, preventive care, and behavior change opportunities
  • Ensure engagement strategies reinforce clinical priorities and drive measurable outcomes
  • Own KPIs including activation, enrollment, engagement, retention, and pathway completion
  • Optimize campaigns through segmentation, targeting, and test-and-learn experimentation
  • Identify and resolve friction points to improve funnel conversion and sustained participation
  • Establish attribution models linking engagement behaviors to clinical and economic outcomes
  • Translate engagement performance into actionable insights and executive-level reporting
  • Continuously refine strategies based on member behavior, data trends, and platform capabilities
  • Build, scale, and lead a high-performing engagement and performance marketing organization (15+ team members)
  • Partner cross-functionally with Product, Clinical, Data, and Commercial teams to align strategy and execution
  • Set clear performance expectations and accountability standards across the function

Requirements:

  • Experience leading enterprise engagement, operations, or digital health programs in a complex, multi-stakeholder environment, with a client/membership base of 5,000+, and accountability for global or national-scale outcomes
  • Proven ownership of activation, retention, and utilization KPIs in a data-driven environment
  • Experience integrating engagement strategies with clinical or healthcare decision workflows
  • Strong understanding of healthcare data ecosystems, including clinical, claims, and behavioral signals
  • Demonstrated success building experimentation frameworks and optimization cultures
  • Ability to translate complex engagement performance into executive-level insights
What we offer:
  • medical
  • dental
  • vision
  • other benefits

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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