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We’re looking for a bold, data-driven leader to transform how millions of members engage with our Wellbeing platform. You will define strategies that activate, retain, and guide members while directly influencing health outcomes and cost savings. This is a rare opportunity to shape a consumer engagement engine at scale, bridging marketing, behavioral science, and clinical impact.
Job Responsibility:
Define enterprise-wide consumer engagement strategy across activation, retention, re-engagement, and sustained participation
Design member journeys aligned to health needs, preventive care, and behavior change opportunities
Ensure engagement strategies reinforce clinical priorities and drive measurable outcomes
Own KPIs including activation, enrollment, engagement, retention, and pathway completion
Optimize campaigns through segmentation, targeting, and test-and-learn experimentation
Identify and resolve friction points to improve funnel conversion and sustained participation
Establish attribution models linking engagement behaviors to clinical and economic outcomes
Translate engagement performance into actionable insights and executive-level reporting
Continuously refine strategies based on member behavior, data trends, and platform capabilities
Build, scale, and lead a high-performing engagement and performance marketing organization (15+ team members)
Partner cross-functionally with Product, Clinical, Data, and Commercial teams to align strategy and execution
Set clear performance expectations and accountability standards across the function
Requirements:
Experience leading enterprise engagement, operations, or digital health programs in a complex, multi-stakeholder environment, with a client/membership base of 5,000+, and accountability for global or national-scale outcomes
Proven ownership of activation, retention, and utilization KPIs in a data-driven environment
Experience integrating engagement strategies with clinical or healthcare decision workflows
Strong understanding of healthcare data ecosystems, including clinical, claims, and behavioral signals
Demonstrated success building experimentation frameworks and optimization cultures
Ability to translate complex engagement performance into executive-level insights