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Arcaea is an early-growth, multi-brand beauty company rethinking how ingredients are created and scaled for the beauty and personal care industry. At the intersection of biotechnology and beauty, we create high-performance, genuinely sustainable ingredients that unlock new ways to build and tell brand stories. Our brand ecosystem spans multiple stages - from established and scaling to early and still being built - and we’re focused on strengthening the infrastructure behind what’s working today while building the foundations for what comes next. We’re looking for a VP of Digital Commerce to own and scale our digital business across current and future brands. This is a hands-on role for a builder who thrives on improving existing systems while designing new ones from the ground up. You will lead digital performance and infrastructure across all brands, develop and manage brand-level digital managers, and own DTC revenue and digital P&L. Your mission is to create a scalable, efficient digital ecosystem that compounds growth over time and helps shape a high-profile, category-defining company.
Job Responsibility:
Own DTC revenue, margin, and digital P&L across all Arcaea brands
Lead forecasting, budgeting, and performance tracking across acquisition, retention, and conversion
Identify and unlock new growth opportunities across channels, lifecycle stages, and platforms
Set the long-term digital commerce strategy across the brand ecosystem
Build scalable systems, processes, and operating models that support both existing and future brands
Balance near-term scrappiness with thoughtful long-term infrastructure and platform decisions
Establish a unified analytics framework, dashboards, and core KPIs across brands
Translate performance data into clear insights and action, partnering with leadership to guide strategic decisions
Own CRM and lifecycle strategy including email, SMS, loyalty, and subscription
Scale high-performing subscription and retention programs to increase LTV
Create disciplined testing frameworks for messaging, cadence, and offers
Own performance marketing strategy and execution across paid channels, in-house and through agencies
Optimize CAC, efficiency, and incremental growth
Own the end-to-end digital consumer journey across brands driving seamless, conversion-optimized experiences
Lead conversion, UX, and experimentation frameworks
Partner with creative and brand teams to ensure performance and brand integrity coexist
Own ecommerce platforms, websites, and core digital infrastructure ensuring stability, scalability, and cost efficiency of the digital stack
Partner with operations on platform selection and roadmap
Lead Amazon, TikTok Shop, and retailer digital strategies, execution, and optimization as the brand ecosystem expands ensuring consistent merchandising, storytelling, and conversion across all platforms
Build, develop, and lead a high-performing digital team
Directly manage brand-level digital managers and set clear expectations, KPIs, and operating rhythms
Lead from the front, comfortable setting strategy and rolling up your sleeves when needed
Requirements:
10+ years of experience building and scaling digital commerce businesses with direct ownership of revenue, P&L, and outcomes
Proven track record driving significant growth – whether scaling from early stages, turning around underperforming digital ecosystems, or building new foundations from scratch
Deep, hands-on understanding of DTC economics, including conversion, retention, LTV, and unit economics
Execution-level experience across performance marketing, CRM, subscription, and lifecycle marketing
Ability to design and implement cost-efficient, scalable digital systems and operating processes
Strategic thinker who can architect for scale while operating lean, prioritizing effectively, and sequencing investments in resource-constrained environments
Proven people leader with experience building, developing, and leading high-performing teams
Strong cross-functional partner to brand, creative, product, and operations teams
Clear, concise communicator who can translate complexity into action
Experience in beauty, wellness, or consumer brands preferred
Multi-brand experience and high-growth or early-stage company experience strongly preferred
Experience launching new brands or categories digitally is a plus
Nice to have:
Experience in beauty, wellness, or consumer brands preferred
Multi-brand experience and high-growth or early-stage company experience strongly preferred
Experience launching new brands or categories digitally is a plus