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Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent. We are seeking an experienced VP Demand Generation to lead our field marketing strategy across EMEA and APAC regions. This is a high-impact role responsible for driving pipeline generation through strategic field events, activations, and regional campaigns. You will serve as the bridge between our global marketing organization and regional sales teams, ensuring marketing initiatives directly support revenue goals and customer growth objectives.
Job Responsibility:
Developing and executing a comprehensive field events strategy spanning executive roundtables, customer summits, roadshows, and partner co-marketing events
work closely with regional sales leadership to understand territory priorities, account targets, and pipeline needs, translating these insights into targeted marketing campaigns and field activations
collaborate with our global marketing teams to adapt corporate campaigns for regional markets, ensuring messaging resonates with local audiences while maintaining brand consistency
partner co-marketing will be a critical part of your remit
work with our partner organization to develop joint go-to-market strategies, create co-branded events and campaigns, and enable partners to drive pipeline in their territories
customer marketing will also fall under your purview
partner with Customer Success and Account Management teams to design engagement programs that drive product adoption, identify expansion opportunities, and increase share of wallet
own the regional marketing budget, ensuring efficient allocation of resources across programs and geographies while delivering strong ROI
establish metrics and reporting frameworks to track pipeline contribution, event effectiveness, and program performance, using data to continuously optimize your approach
Requirements:
10+ years of B2B marketing experience
at least 5 years in field marketing leadership roles, preferably in technology or SaaS environments
successfully built and scaled field marketing teams and programs across multiple regions, with deep expertise in EMEA markets
proven track record of driving measurable pipeline and revenue impact through field events and regional campaigns
understand the nuances of different European markets and can navigate cultural and business differences across territories
strategic thinker who can develop comprehensive regional marketing plans while also rolling up your sleeves to execute
strong cross-functional collaboration skills and can influence stakeholders at all levels, from sales representatives to C-suite executives
experience includes working with enterprise sales organizations, understanding complex sales cycles, and aligning marketing activities to sales methodologies
managed partner co-marketing programs and understand channel dynamics
metrics-driven with strong analytical skills, comfortable with marketing automation platforms, CRM systems, and reporting tools
can translate data into insights and use those insights to inform strategy and tactics
Nice to have:
Experience in a high-growth technology company scaling internationally
familiarity with account-based marketing strategies and tools
existing relationships within the EMEA marketing and events ecosystem
experience managing remote, distributed teams across multiple time zones
What we offer:
A great deal of freedom and trust
flexible working hours
work virtual-first with several Bloomreach Hubs available across three continents
company events
5 paid days off to volunteer
People Development Program
communication coach available
Leader Development Program
$1,500 professional education budget on an annual basis
Employee Assistance Program with counselors
Subscription to Calm - sleep and meditation app
‘DisConnect’ days
facilitate sports, yoga, and meditation opportunities
extended parental leave up to 26 calendar weeks for Primary Caregivers
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