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Vp, demand generation emea & apac

bloomreach.com Logo

Bloomreach

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Location:
United Kingdom

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent. We are seeking an experienced VP Demand Generation to lead our field marketing strategy across EMEA and APAC regions. This is a high-impact role responsible for driving pipeline generation through strategic field events, activations, and regional campaigns. You will serve as the bridge between our global marketing organization and regional sales teams, ensuring marketing initiatives directly support revenue goals and customer growth objectives.

Job Responsibility:

  • Developing and executing a comprehensive field events strategy spanning executive roundtables, customer summits, roadshows, and partner co-marketing events
  • work closely with regional sales leadership to understand territory priorities, account targets, and pipeline needs, translating these insights into targeted marketing campaigns and field activations
  • collaborate with our global marketing teams to adapt corporate campaigns for regional markets, ensuring messaging resonates with local audiences while maintaining brand consistency
  • partner co-marketing will be a critical part of your remit
  • work with our partner organization to develop joint go-to-market strategies, create co-branded events and campaigns, and enable partners to drive pipeline in their territories
  • customer marketing will also fall under your purview
  • partner with Customer Success and Account Management teams to design engagement programs that drive product adoption, identify expansion opportunities, and increase share of wallet
  • own the regional marketing budget, ensuring efficient allocation of resources across programs and geographies while delivering strong ROI
  • establish metrics and reporting frameworks to track pipeline contribution, event effectiveness, and program performance, using data to continuously optimize your approach

Requirements:

  • 10+ years of B2B marketing experience
  • at least 5 years in field marketing leadership roles, preferably in technology or SaaS environments
  • successfully built and scaled field marketing teams and programs across multiple regions, with deep expertise in EMEA markets
  • proven track record of driving measurable pipeline and revenue impact through field events and regional campaigns
  • understand the nuances of different European markets and can navigate cultural and business differences across territories
  • strategic thinker who can develop comprehensive regional marketing plans while also rolling up your sleeves to execute
  • strong cross-functional collaboration skills and can influence stakeholders at all levels, from sales representatives to C-suite executives
  • experience includes working with enterprise sales organizations, understanding complex sales cycles, and aligning marketing activities to sales methodologies
  • managed partner co-marketing programs and understand channel dynamics
  • metrics-driven with strong analytical skills, comfortable with marketing automation platforms, CRM systems, and reporting tools
  • can translate data into insights and use those insights to inform strategy and tactics

Nice to have:

  • Experience in a high-growth technology company scaling internationally
  • familiarity with account-based marketing strategies and tools
  • existing relationships within the EMEA marketing and events ecosystem
  • experience managing remote, distributed teams across multiple time zones
What we offer:
  • A great deal of freedom and trust
  • flexible working hours
  • work virtual-first with several Bloomreach Hubs available across three continents
  • company events
  • 5 paid days off to volunteer
  • People Development Program
  • communication coach available
  • Leader Development Program
  • $1,500 professional education budget on an annual basis
  • Employee Assistance Program with counselors
  • Subscription to Calm - sleep and meditation app
  • ‘DisConnect’ days
  • facilitate sports, yoga, and meditation opportunities
  • extended parental leave up to 26 calendar weeks for Primary Caregivers
  • Restricted Stock Units or Stock Options
  • company performance bonus
  • employee referral bonus of up to $3,000
  • reward & celebrate work anniversaries

Additional Information:

Job Posted:
December 06, 2025

Work Type:
Remote work
Job Link Share:

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