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Genius Sports is transforming how advertisers connect with sports fans through official data, real-time contextual targeting, and premium media solutions. We are seeking a senior executive to lead our Customer Success organization, overseeing both our global agency partnerships and our brand-direct managed service teams. In this role, you will set a unified vision for post-sales success across these two critical customer segments, ensuring that media agencies and major brands fully leverage our unique Ad Tech capabilities. You will shape the strategy, scale the team globally, and drive commercial outcomes that position Genius Sports as the leading partner for data-driven sports advertising. As part of the senior leadership team, you will play a pivotal role in guiding the company’s growth, deepening customer relationships, and elevating how agencies and brands engage audiences across the global sports ecosystem.
Job Responsibility:
Define and oversee a unified post-sales strategy that supports the company’s commercial objectives across both global agencies and brand-direct clients
Ensure that both divisions—Agency Partnerships and Managed Service —operate in tight alignment while addressing their unique customer needs, workflows, and revenue motions
Develop a holistic customer lifecycle model that enhances onboarding, adoption, performance, and long-term partnership value
Directly manage senior team leads providing leadership, coaching, and strategic direction
Establish clear goals, KPIs, and performance frameworks for both teams, ensuring consistency in operational excellence, client satisfaction, and revenue outcomes
Scale the combined organization globally, identifying structure, talent needs, and resource allocation to support growth across markets
Own aggregate revenue goals across the entire post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion
Guide the development of Joint Business Plans (JBPs) for holding companies and major brands, ensuring commercial alignment with sports calendars, tentpole events, and Genius Sports’ data-driven capabilities
Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value and increases platform stickiness
Champion the adoption of Genius Sports’s advertising capabilities & educate agency partners on how to integrate these capabilities into media plans, trading strategies and testing frameworks
Act as the senior voice of the customer—advocating for agency and brand needs across Product, Data Science, Engineering, and Ad Operations
Collaborate with the Product organization to prioritize roadmaps around audience capabilities, contextual triggers, measurement, and managed-service tools
Partner with Marketing to develop enterprise-level thought leadership, case studies, and education programs targeting both brands and agencies
Work closely with Ad Operations to support operational excellence, forecasting, and campaign delivery across all managed services
Work collaboratively with Genius Sports teams across the betting and gaming ecosystem to ensure advertising solutions align with wider commercial objectives
Establish processes for onboarding, campaign execution, optimization, reporting, and renewal across both divisions
Implement dashboards and analytics that give executive-level visibility into customer health, campaign performance, and revenue trends
Drive continuous improvement and automation initiatives that increase efficiency and scalability across markets and product lines
Requirements:
12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, MarTech, media, or data-driven advertising
Experienced leader overseeing both agency and brand-direct customer organizations
Deep understanding of programmatic media, sports marketing, data targeting, and cross-channel activation
Proven track record of building and scaling global teams, driving retention, and managing multimillion-dollar portfolios
Strong executive presence with the ability to influence senior leaders at global holding companies and C-suite brand marketers
Analytical, data-driven, highly collaborative, and comfortable operating in a fast-paced, high-growth environment
Experience working within or closely alongside the betting and gaming industry, with an understanding of its compliance landscape, marketing restrictions, and unique audience dynamics