Vp, Customer Acquisition Job at SimpliSafe

Job Description

Reporting directly to the Chief Transformation Officer, the Vice President, Customer Acquisition will be a senior growth leader responsible for defining the acquisition vision, building scalable and efficient demand-generation engines, and delivering significant new customer growth that maximize revenue growth, contribution margin and ROI (LTV/CAC) for SimpliSafe. This role will oversee all major acquisition channels - Paid Search, Paid Social, Affiliate/Partnerships, Display/Programmatic, TV/Online Video/Streaming, Direct Mail, and Emerging Channels - and manage a nine-figure budget with direct ownership of over $100MM in annual media spend.

Job Responsibility

Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin
Set a long-term vision for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels
Define the optimal in-house vs. agency operating model and build the roadmap to execute it
Lead a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels
Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack
Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies
Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making
Build, mentor, and inspire a high-performance acquisition organization
Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders

Requirements

10+ years of leadership experience in digital customer acquisition
Direct ownership and optimization of large-scale budgets of $50MM+ annually across multiple channels
Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques (MMM, MTA) and attribution models
Rigorous creative testing methodology and the ability to partner effectively with in-house creative teams
Confidence in communicating across the organization, working with cross-functional stakeholders, and presenting to Executive Leadership
Ability to operate at both strategic depth and execution detail
Excellent analytical and organizational skills
A consumer-first mindset with strong intuition for user behavior, cultural trends, and audience insights

What we offer

A mission- and values-driven culture and a safe, inclusive environment
A comprehensive total rewards package that supports your wellness and provides security
Free SimpliSafe system and professional monitoring for your home
Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
Participation in our annual bonus program, equity, and other forms of compensation
A full range of medical, retirement, and lifestyle benefits

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