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Vp, Customer Acquisition

simplisafe.com Logo

SimpliSafe

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

255800.00 - 341100.00 USD / Year
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Job Description:

Reporting directly to the Chief Transformation Officer, the Vice President, Customer Acquisition will be a senior growth leader responsible for defining the acquisition vision, building scalable and efficient demand-generation engines, and delivering significant new customer growth that maximize revenue growth, contribution margin and ROI (LTV/CAC) for SimpliSafe. This role will oversee all major acquisition channels - Paid Search, Paid Social, Affiliate/Partnerships, Display/Programmatic, TV/Online Video/Streaming, Direct Mail, and Emerging Channels - and manage a nine-figure budget with direct ownership of over $100MM in annual media spend.

Job Responsibility:

  • Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin
  • Set a long-term vision for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels
  • Define the optimal in-house vs. agency operating model and build the roadmap to execute it
  • Lead a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels
  • Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack
  • Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies
  • Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making
  • Build, mentor, and inspire a high-performance acquisition organization
  • Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders

Requirements:

  • 10+ years of leadership experience in digital customer acquisition
  • Direct ownership and optimization of large-scale budgets of $50MM+ annually across multiple channels
  • Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques (MMM, MTA) and attribution models
  • Rigorous creative testing methodology and the ability to partner effectively with in-house creative teams
  • Confidence in communicating across the organization, working with cross-functional stakeholders, and presenting to Executive Leadership
  • Ability to operate at both strategic depth and execution detail
  • Excellent analytical and organizational skills
  • A consumer-first mindset with strong intuition for user behavior, cultural trends, and audience insights
What we offer:
  • A mission- and values-driven culture and a safe, inclusive environment
  • A comprehensive total rewards package that supports your wellness and provides security
  • Free SimpliSafe system and professional monitoring for your home
  • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
  • Participation in our annual bonus program, equity, and other forms of compensation
  • A full range of medical, retirement, and lifestyle benefits

Additional Information:

Job Posted:
December 23, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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