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Vp Consumer Growth

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Fella

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Location:
Remote

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Category:
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Contract Type:
Not provided

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Salary:

200000.00 - 400000.00 USD / Year
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Job Description:

Your fundamental role is to nail a profitable growth machine for our consumer brands. I expect ~10x growth in 2026. You'll lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes. Our growth strategy must remain at the frontier of the rapidly changing global consumer obesity market and we need an A* team to execute. You'll lead us to 1M customers and beyond. If you nail the role, you'll be the top candidate for CMO of our consumer brands.

Job Responsibility:

  • Lead an A* team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by 2027
  • Own the decision on what stack to use and guide its implementation
  • Own our brand strategy, brand identity, and creative direction
  • Lead the Ads team which creates ad campaigns with superb creative that convert at low CAC across multiple channels
  • Lead the CRO team which maniacally think→test→optimize (both macro + micro) to improve conversion
  • Lead our in-house creative team to consistently produce bold ads that convert
  • Lead the Affiliates team to open that up to affiliates on a CPA model
  • Lead the Lifecycle team nurturing leads to convert via personalized journeys
  • Lead the Advocacy team channeling happy customers into brand advocates
  • Rapidly scale up SEO/GEO team's work
  • Lead the Social team to generate hype

Requirements:

  • 5+ years leading growth at a high-growth D2C company, with clear ownership scaling past $100M/yr
  • Must grok the 2025 paid media landscape
  • Maniacal about metrics
  • Proactive when crafting experiments
  • Superb at brand
  • Intimately understand your customer, nail positioning, and give compelling creative direction
  • Don't hesitate to get your hands dirty in the trenches
  • Excellent in the trenches but also the general at 30,000 ft deciding where to move the troops
  • Hate incompetence
  • Build a team of strictly A-players
  • Annoyingly capable at meta skills
  • Autodidact with impressive speed and resourcefulness
  • Highly organized and can complete multiple projects concurrently
  • Calmly handle uncertainty and rapidly changing situations

Nice to have:

  • Agentic
  • You're a doer
  • You think in and build out systems
  • You're likely one of those timeless people that could be dropped anywhere in the world, in any century, and you'd figure it out
What we offer:
  • Comprehensive medical insurance (if appropriate)
  • Fully distributed team across the world
  • Budget for books, courses, coaching
  • Budget for gym, health apps
  • Free membership with a clinic offering GLP-1s
  • Free biweekly health coaching
  • Free biweekly work coaching
  • Macbook & work-from-home equipment provided as needed

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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