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Your fundamental role is to nail a profitable growth machine for our consumer brands. I expect ~10x growth in 2026. You'll lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes. Our growth strategy must remain at the frontier of the rapidly changing global consumer obesity market and we need an A* team to execute. You'll lead us to 1M customers and beyond. If you nail the role, you'll be the top candidate for CMO of our consumer brands.
Job Responsibility:
Lead an A* team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by 2027
Own the decision on what stack to use and guide its implementation
Own our brand strategy, brand identity, and creative direction
Lead the Ads team which creates ad campaigns with superb creative that convert at low CAC across multiple channels
Lead the CRO team which maniacally think→test→optimize (both macro + micro) to improve conversion
Lead our in-house creative team to consistently produce bold ads that convert
Lead the Affiliates team to open that up to affiliates on a CPA model
Lead the Lifecycle team nurturing leads to convert via personalized journeys
Lead the Advocacy team channeling happy customers into brand advocates
Rapidly scale up SEO/GEO team's work
Lead the Social team to generate hype
Requirements:
5+ years leading growth at a high-growth D2C company, with clear ownership scaling past $100M/yr
Must grok the 2025 paid media landscape
Maniacal about metrics
Proactive when crafting experiments
Superb at brand
Intimately understand your customer, nail positioning, and give compelling creative direction
Don't hesitate to get your hands dirty in the trenches
Excellent in the trenches but also the general at 30,000 ft deciding where to move the troops
Hate incompetence
Build a team of strictly A-players
Annoyingly capable at meta skills
Autodidact with impressive speed and resourcefulness
Highly organized and can complete multiple projects concurrently
Calmly handle uncertainty and rapidly changing situations
Nice to have:
Agentic
You're a doer
You think in and build out systems
You're likely one of those timeless people that could be dropped anywhere in the world, in any century, and you'd figure it out
What we offer:
Comprehensive medical insurance (if appropriate)
Fully distributed team across the world
Budget for books, courses, coaching
Budget for gym, health apps
Free membership with a clinic offering GLP-1s
Free biweekly health coaching
Free biweekly work coaching
Macbook & work-from-home equipment provided as needed