Vp, Communications

• Lead the development and execution of the WHOOP global communications strategy, ensuring alignment with brand and business priorities
• Manage all external communications efforts including PR, executive communications, international communications, media engagement, and crisis response
• Serve as a trusted counselor to our CEO and other top executives to shape executive visibility and thought leadership
• Build and nurture media relationships to drive high-impact, earned media coverage across global news outlets and health, trade, science, tech, business, lifestyle, and sports publications
• Oversee crisis communications planning and real-time response with clarity, confidence, and control
• Collaborate closely with marketing and product teams to ensure messaging consistency and brand alignment
• Mentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic direction
• Partner with the People & Culture team to drive internal communications strategies that foster culture, connection, and employee alignment
• Represent WHOOP externally as needed, supporting our presence in events, industry conversations, and media opportunities
• Bring a global lens to all communications - understanding cultural nuance and ensuring resonance in international markets

• 10 - 15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytelling
• Proven success managing communications for high-growth brands
• Extensive experience leading crisis communications with sound judgment and effective execution
• Track record of securing high-quality earned media placements that shape enterprise narrative, public opinion, and connect the company to relevant discourse and drive awareness and brand credibility
• Comfortable leveraging AI tools to boost productivity and quality
• Excellent writing, editing, and storytelling skills with an editorial mindset
• Confident collaborator with a strong point of view and the ability to work cross-functionally and at all levels of the organization
• Global perspective with experience adapting messaging across diverse audiences and geographies
• Passion for using data and insights to inform communications strategy and measure impact
• High intensity, high humility - approachable, humble, and inspiring
• Passion for the WHOOP mission and an eagerness to build a generational brand

We are open to communications professionals from many different spaces - healthcare, AI, enterprise, sports, fitness, and even public sector are all sectors that interest us

• competitive base salaries, meaningful equity, and consistent pay practices
• yearly bonus
• equity
• benefits
• competitive and generous stock option grant