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Our team's vision is to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales, Zoo55, Brand Partnerships, Content & Production. Our purpose is to translate our data into forward-looking, meaningful, action-led creative & commercial recommendations to inform content, distribution & monetisation strategies. As VP Commercial Strategy & Data you will lead and develop a high-performing team of data analysts and sales enablement experts to define why our content wins, where it should be sold, and how to value it in an increasingly fragmented landscape and what tools we need to do it. You will lead on the development of a unified, automated data infrastructure for all 3rd-party market & viewership intelligence (Global broadcast ratings, SVOD viewership, Ampere, K7) which is scalable within an AI-driven ecosystem.
Job Responsibility:
Commercial Strategy & Roadmap: Architect the Global Sales Roadmap, Content Economic Profiling, Revenue Optimization, Strategic Advisory, Editorial-to-Data Translation
Global Commercial Data strategy: Data Strategy & Unified Taxonomy, Multi-Year Data Roadmap, Cross-Platform Attribution Modeling, Strategic Data and Market intelligence Vendor Management
Self-serve enablement: AI Sales Agent Product Ownership, define data self-service strategy and implement platforms
Global Viewership Data: Best-in-class data sets, Forecasting, Market Intelligence
Team Leadership & Development: Manage & Scale, foster culture of commercial curiosity and analytical rigor
Requirements:
Data Strategy Leadership: extensive experience in a senior commercial strategy and data role, with a proven track record in unifying complex disparate datasets. The ability to design data flows and taxonomies that bridge the gap between "noisier" 3rd-party data and "cleaner" internal CRM and 1st party viewing data
AI/Automation Implementation: A deep understanding of how Large Language Models (LLMs) and agentic workflows can be applied to commercial data to drive automated decision-making. Demonstrable experience in deploying AI, machine learning, or advanced automation tools within a Salesforce or CRM-heavy environment to scale commercial impact as well as more traditional self-serve tooling
Change Management: Experience leading and developing a team into achieving more with large data sets and advanced statistical analysis
Strategic & Operational versatility: Proven ability to oscillate between high-level strategic planning (5-year view) and operational execution (quarterly and annual sales cycles)
Strategic Modeling: Expert-level ability to create robust commercial assumptions and "proxies" in data-poor environments or emerging markets where direct measurement is unavailable. Deep appreciation for financial modeling, forecasting, and performance metrics
Data Translation: An expert storyteller who can distill complex datasets (ratings, demographics, churn) into simple, persuasive commercial narratives
Streamer and advertising ROI economics: know how data-led streamer buyers value content, the fundamentals of the subscriber economics, and be able to use data to prove the benefits of the content we're selling in subscriber and revenue terms. The same for media valuations
Stakeholder Management: Exceptional ability to influence cross-functional teams (Marketing, Sales, Finance) without direct authority
you understand the mechanics of SVOD, AVOD, and Linear licensing deals and how data can provide immediate value in achieving new sales or maximising rates
Media Industry knowledge: deep knowledge and expertise across International Distribution and Content Strategy. You have a deep understanding of the global TV and streaming landscape and a desire to understand the drivers behind content success and can lean on that knowledge to provide qualitative creative conclusions alongside hard data
What we offer:
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life