VP, Business Development (Asset Class) Job at Waystone Governance Ltd. (London)

Job Description

The VP, Business Development (Asset Class) will be a key member of Waystone's newly established Asset Class Hub, a cross-functional platform designed to accelerate growth in the fastest-growing private market asset classes. The Hub's purpose is to develop multi-product, integrated solutions for financial institutions- addressing both new client opportunities and upsell potential within existing accounts. This role does not lead a team. Instead, it is a senior, high-impact commercial role focused on managing pursuits, orchestrating complex multi-stakeholder engagements, and driving large-scale private markets opportunities across private equity and private debt/credit.

Job Responsibility

Lead and orchestrate complex pursuits across private equity and private debt/credit, managing multiple stakeholders and touchpoints throughout each engagement
Partner with executives, subject-matter experts, product teams, and market leads to structure custom, multi-product private markets solutions tailored to client needs
Manage the end-to-end pursuit process from initial qualification through to proposal development, pricing, negotiation, and close
Develop and execute a commercial strategy aligned with the objectives of the Asset Class Hub, targeting high-value opportunities across LPs, GPs, institutional investors, fund managers, and intermediaries
Identify new prospects and expand wallet share within existing client accounts by identifying opportunities across Waystone's private markets offering
Build strong, multi-level relationships across client organisations, ensuring multi-peer engagement across investment, operations, legal, and executive teams
Serve as the central point of orchestration for complex engagements, ensuring alignment across all internal and external stakeholders
Facilitate collaborative, strategic conversations that uncover client needs and translate them into tailored, scalable solutions
Work collaboratively with internal product teams, distribution, investment, operational specialists, and marketing to shape solutions that span multiple product lines
Own and manage forecasting, pipeline discipline, and opportunity planning for complex private markets pursuits
Utilise structured cadence methodologies to drive accuracy, visibility, and predictable revenue outcomes
Support executives and internal teams in navigating complex sales cycles
Lead the development of customised proposals for private equity and private debt/credit clients
Drive commercial negotiations for high-value, multi-product engagements
Represent Waystone at industry events, conferences, and webinars to elevate the firm's profile in private equity and private debt/credit

Requirements

10–15+ years of senior-level business development experience within private markets, asset management, or financial services
Proven success managing complex pursuit cycles, orchestrating cross-functional teams, and closing high-value engagements in private equity or private debt/credit
Deep knowledge of private markets fund structures, investor mandates, regulatory considerations, and multi-product commercial models
Exceptional ability to build relationships across executive, investment, operational, and advisory stakeholders
Strong commercial acumen with demonstrated ability to shape, position, and negotiate tailored solutions
Excellent communication, presentation, and negotiation skills
Bachelor’s degree in Business Administration, Finance, or related field (MBA preferred)

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VP, Business Development (Asset Class)

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