Job Description
ESPN's Sports Marketing organization is a centralized team of strategic marketers responsible for driving audience growth, fan engagement, and integrated marketing strategy across ESPN's sports marketing properties, platforms, and brands. The team leads marketing efforts for premier league and college sports partnerships—including the NFL, NBA, MLB, NHL, College Football, NCAA Championships, WNBA, ACC Network, and SEC Network—while supporting key business priorities across the ESPN app and our direct-to-consumer initiatives. The organization also serves as a steward of the ESPN brand, leading flagship campaigns, original content marketing, fan experiences, and tentpole events such as the ESPYs. Through audience insights, cultural relevance, innovation, and digital engagement, the team works to expand fandom, connect with emerging audiences, and strengthen ESPN's position at the intersection of sports, culture, and entertainment. The Vice President, Sports Marketing & Brand is responsible for leading marketing strategy, audience growth, and fan engagement across a diverse portfolio of sports marketing properties, brand initiatives, fan experiences, and consumer-facing platforms. This leader will oversee integrated marketing efforts spanning live sports, college sports networks, brand campaigns, fan marketing, and consumer products, while driving meaningful connections between fans and ESPN's content, talent, and platforms. The Vice President will serve as a key strategic partner across ESPN and The Walt Disney Company, collaborating with stakeholders across Programming, Content, Product, Research, Communications, Distribution, Ad Sales, and Direct-to-Consumer businesses. This leader will be responsible for shaping innovative marketing strategies that strengthen ESPN's brand, expand audiences, deepen fandom, and drive business results across a rapidly evolving media landscape.
