VP, Brand & Narrative Marketing Job at Formlabs GmbH (Somerville)

VP of Brand & Narrative Marketing

We're looking for a VP of Brand & Narrative Marketing — the Chief Storyteller an...

Location

United States , Somerville

Salary:

160000.00 - 210000.00 USD / Year

Formlabs GmbH

Expiration Date

Until further notice

Requirements

10+ years of experience in brand, narrative, or executive communications at a high-growth technology company
Proven ability to take complex hardware/software concepts and turn them into a clear, compelling point of view
Experience developing foundational narrative and materials required for institutional investors and public markets
Are a talent magnet who can recruit and rally high-performing teams while managing complex, sensitive narrative moments
Thrives in high-pressure environments with an uncompromising bar for creative and editorial quality

Job Responsibility

Executive Communications - shape and align how the CEO and leadership team communicate, drafting CEO speeches, keynotes, presentations, and long-form strategy pieces, collaborating on company-level messaging, preparing leadership for high-stakes events and interviews, developing internal communications that align the organization around a motivating vision
Strategic PR & Global Communications - direct the global PR engine to earn disproportionate mindshare and establish Formlabs as the definitive voice in digital fabrication, identify and manage Tier-1 media opportunities, manage the company narrative during complex or sensitive moments, develop the communication strategy for key launches and milestones
Overarching Brand Strategy & Architecture - define and govern the long-term structure and language of the Formlabs brand, maintain naming systems, product families, and messaging frameworks, set tone, voice, and narrative guidelines across all functional teams, design brand continuity that endures across market cycles and product generations
Pre-IPO Narrative & Strategic Investor Relations - establish the narrative discipline required of a public-ready company, develop foundational investor and banker materials, script and execute high-impact narrative videos and roadshow content, shape the narrative around revenue mix, product economics, and long-term direction
Special Projects & the Zeitgeist - quarterback critical, high-visibility projects and tie Formlabs to real-world trends to maximize external mindshare, manage top-tier customer stories, monitor manufacturing communities and maker culture, identify global shifts to leverage for owned and earned content

What we offer

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Fulltime

Vp, Brand and Creative

We’re looking for a VP of Brand & Creative to lead this true before-and-after tr...

Location

United States

Salary:

270000.00 - 290000.00 USD / Year

SimpliSafe

Expiration Date

Until further notice

Requirements

12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses — ideally in subscription, consumer tech, or omnichannel environments where digital, retail, and physical experiences intersect
Demonstrated success leading brand and creative transformation at companies spending at scale, with clear before-and-after business results tied directly to your efforts
A proven track record of producing quantifiable, high-performing campaigns using A/B testing, champion–challenger experimentation, and data-driven optimization
Exceptional strategic instincts and narrative development skills
able to translate insights into powerful, performance-driving storytelling
Executive presence and influence skills suitable for guiding cross-functional teams through transformational change
A strong balance of creative leadership, analytical rigor, and operational discipline — able to inspire big thinking while ensuring measurable outcomes

Job Responsibility

Lead SimpliSafe through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target
Redefine our positioning, narrative, architecture, and messaging hierarchy — creating a brand platform that delivers clear, measurable improvements in performance
Shape the strategic identity and voice of a beloved national brand during a rare moment of reinvention
Oversee a creative transformation that modernizes how SimpliSafe communicates across campaigns, performance media, lifecycle, packaging, retail, and CX
Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation
Partner with Product as segmentation unlocks a ground-up product roadmap transformation, influencing what we build and how we tell the story
Lead cross-channel product narrative development that strengthens relevance, differentiation, and conversion
Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative
Ensure our brand and creative transformation shows up in performance metrics across the full funnel

What we offer

A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
Free SimpliSafe system and professional monitoring for your home
Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
Participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits

Fulltime

Vp, Product Marketing

We are seeking a Vice President of Product Marketing to join IQM’s leadership te...

Location

United States , New York

Salary:

Not provided

IQM Corporation

Expiration Date

Until further notice

Requirements

10+ years of marketing leadership with 5+ in product marketing, paired with the executive communication craft to define category narratives for technically complex platforms
Track record leading product launches and integrated GTM (positioning, pricing, packaging, enablement) in AdTech
Deep experience marketing to regulated buyers in political, healthcare, or cannabis sectors, with fluency in the relevant compliance frameworks
AdTech domain expertise across identity, clean rooms, measurement, and ecosystem partnerships, with the commercial instinct to make technical integrations land with revenue buyers
Proven leader of multi-disciplinary teams, with the analytical rigor to attribute program impact to revenue

Job Responsibility

Strategic Positioning & Go-to-Market: Own product marketing vision and category narrative across regulated verticals
lead competitive intelligence, analyst relations, and on-demand buyer intelligence for strategic pursuits. Drive go-to-market for launches end-to-end: positioning, messaging, pricing and packaging, value-based ROI and TCO frameworks, and integrated campaign execution. Build repeatable vertical sprint playbooks that package narrative, sales tools, and customer-facing artifacts into deployable kits refreshed at platform velocity
Sales Enablement & Revenue Acceleration: Design the sales operating system in partnership with Sales: enablement, training, discovery frameworks, battlecards, objection handling, and adoption metrics that lift win rate and compress sales cycles
AI, Digital Experience & Content Operations: Deploy AI agents and modern tooling to scale marketing content production with brand-consistent quality controls and a measurable cost-per-asset trajectory. Own marketing digital properties end-to-end (corporate website, brand hub, customer-facing roadmap tool, vertical landing pages)
manage vendor and agency selection
Industry Presence, Partnerships & Ecosystem Strategy: Define industry footprint across regulated-vertical conferences and trade organizations
own event strategy from pre-event narrative through post-event pipeline measurement
build the junior field marketing function. Position the platform within identity, data, and clean-room ecosystems
lead measurement narratives, manage analytics consultant engagements, and convert partnership integrations into customer-ready stories and joint GTM motions
Cross-Functional Leadership & Organizational Development: Operate across Product, Sales, Customer Success, Demand Generation, Legal and Compliance, and Brand to influence roadmap, drive advocacy, ensure regulatory-compliant messaging, and align awareness with pipeline. Build, mentor, and lead a product marketing organization spanning technical, vertical, and content expertise

What we offer

100% Employer-Paid Healthcare: IQM covers 100% of employee healthcare premiums
Health and Wellness: multiple medical plan options, plus dental and vision coverage
Future Proof Your Finances: 401(k) program with 3% company match, save 1% to 80% of paycheck
Total Well-Being: resources to support physical health, mental wellness, and financial peace of mind

Fulltime

Vp of Marketing

Phantom started as the most-loved crypto wallet. Now we're building a consumer f...

Location

Salary:

Not provided

Phantom

Expiration Date

Until further notice

Requirements

10+ years in consumer marketing, with real experience in fintech or consumer finance
Bonus if you've marketed to Gen Z
You've managed a significant marketing budget and can talk specifics about what you learned and what actually worked
You've done brand building and understand that trust is the product
You've built and led small, high-output teams. You know how to hire and you know how to ship
You have a track record of high agency. Not "leadership experience" but actual evidence that you see problems and fix them without being asked
You can write. Crisp, clear, no corporate fluff

Job Responsibility

Define and execute the marketing strategy for Phantom's evolution from wallet to global consumer finance platform
Build the brand narrative: why Phantom, why now, why trust us
Partner with product on launches, positioning, and gtm for new financial products
Scale brand marketing while maintaining efficiency
Own brand, product marketing, content, and comms

What we offer

Competitive salary and equity
You will be eligible to participate in the Company's performance bonus program
Comprehensive insurance (medical/dental/vision) — 100% covered
Stipend for your ideal remote set-up
Flexible hours and a supportive remote environment
Unlimited vacation: Take time when you need it (and we really mean it!)
401(k) retirement plan
Monthly wellness benefit
Weekly meal benefit
Global off-sites

Fulltime

Vp of marketing

The VP, Brand & Product Marketing leads a high-performing team responsible for d...

Location

United States , Irvine

Salary:

250000.00 - 300000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

15+ years of experience in product, product marketing, or brand management
5+ years in senior leadership, managing large teams and complex cross-functional initiatives
Proven success launching and scaling mass-market consumer products or services that both drive the business and strengthen the brand
Deep experience developing integrated marketing strategies that connect brand storytelling with product performance
Strong analytical and strategic thinking skills
data-driven decision-maker
Exceptional executive communication and presentation abilities
Skilled at building influence and alignment across diverse teams and stakeholders
Bachelor’s degree required
MBA preferred

Job Responsibility

Lead and develop a team of brand, product marketing, and insights professionals, fostering a culture of creativity, accountability, and performance
Define the annual marketing and product strategy, including menu architecture, go-to-market priorities, and innovation roadmap
Oversee the development and execution of the national and test product calendars in partnership with brand, digital, and cross-functional teams
Translate consumer and market insights into actionable strategies that drive brand relevance and business growth
Develop clear category narratives, positioning frameworks, and product stories that resonate with consumers and strengthen brand equity
Partner with sales and food innovation teams to optimize pricing, positioning, and commercialization processes
Present product and marketing strategies to executive leadership and franchise partners, aligning on priorities and building engagement across the system
Ensure consistent execution and collaboration across marketing channels, from national campaigns to local activation
Establish and track KPIs to evaluate product performance, marketing impact, and business outcomes

What we offer

bonus eligibility
equity and benefits

Fulltime

Vp, Growth Marketing & Social Commerce

Growth marketing is being rewritten in real time — by creators, by platforms, an...

Location

United States , New York

Salary:

275000.00 - 315000.00 USD / Year

Harry's

Expiration Date

Until further notice

Requirements

Fifteen or more years of experience in growth marketing, influencer marketing, or ecommerce, with a track record of building and scaling complex and highly efficient growth engines
Deep experience driving scale through traditional performance channels such as paid social, search, video, audio, etc.
Strong expertise in performance influencer and affiliate marketing, with clear ownership of ROAS, experimentation, and measurement rigor
Experience owning large budgets of $30M dollars or more and making investment decisions in ambiguous environments
Highly analytical, with a strong point of view on incrementality, profit-based measurement, and cross-channel performance
A strategic and inventive leader who enjoys building teams, systems, and new ways of working
Executive presence with the ability to influence senior stakeholders and inspire high-performing teams
Comfort thinking beyond your immediate remit and understanding marketing’s role in the broader commercial, supply chain, and P&L context

Job Responsibility

Set the vision, strategy, and operating model for across direct response channels, creator-led performance marketing, affiliate marketing, TikTok Shop, and performance creative
Integrate traditional performance channels with creator-led growth into a single, cohesive system that drives both scale and efficiency
Build repeatable growth playbooks that can be applied across Harry’s, Flamingo, Lume, and Mando
Own budgets, forecasts, and performance narratives for a significant portion of the company’s marketing investment
Lead how success is measured by evolving beyond last-touch ROAS to understand incrementality, cross-channel interaction, and profit-based returns
Partner closely with Analytics and Finance to ensure measurement frameworks support real business decisions
Make and clearly communicate tradeoffs between efficiency, experimentation, and long-term demand creation
Lead senior teams across Growth Marketing, Performance Influencer and Affiliate, TikTok Shop, and Performance Creative
Build operating systems that enable speed, accountability, and strong collaboration across these teams and with cross-functional commercial partners
Foster a culture of experimentation, learning, and disciplined execution

What we offer

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands

Fulltime

Vp, Product Marketing

We are looking for a visionary VP of Product Marketing to own our narrative and ...

Location

Canada , Toronto

Salary:

Not provided

Ataccama

Expiration Date

Until further notice

Requirements

Proven B2B Product Marketing Success: 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies
Strategic Thinker: Ability to translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes
Data-Driven Leader: Obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue
Human-Centric Storyteller: Belief in clarity over noise and a knack for bringing levity and engagement to technical topics like data management
Expert Collaborator: Belief in strong partnerships across GTM teams and ability to create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success
Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required
Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI
People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards

Job Responsibility

Market Narrative & Positioning: Own and evolve our platform narrative
Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives
Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies
Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys
AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO)
Sales & Partner Enablement: Deliver the arsenal of tools, training, and co-marketing value propositions
Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution
Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of competitor strategies
Operational Excellence: Design and scale repeatable product marketing processes

What we offer

Long-Term Incentive Program
Get paid vacation plus the freedom of Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program
Bring Your Friend referral program
Flexible working hours & hybrid work setup
Annual package for mental health support
RRSP plan available
Corporate discounts on travel, fitness, attractions, and shopping
Health, vision, and dental benefits

Fulltime

Vp, Product Marketing

We are looking for a visionary VP of Product Marketing to own our narrative and ...

Location

United States , Boston

Salary:

280000.00 - 350000.00 USD / Year

Ataccama

Expiration Date

Until further notice

Requirements

Proven B2B Product Marketing Success: 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies
Strategic Thinker: ability to translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes
Data-Driven Leader: obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue
Human-Centric Storyteller: belief in clarity over noise and have a knack for bringing levity and engagement to technical topics like data management
Expert Collaborator: belief in strong partnerships across GTM teams and can create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success
Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required
Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI
People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards

Job Responsibility

Market Narrative & Positioning: Own and evolve our platform narrative
Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives
Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies
Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys
AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO) by structuring cornerstone content for deep semantic understanding
Sales & Partner Enablement: Deliver the arsenal of tools, training, and co-marketing value propositions
Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution
Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of how competitor strategies are evolving
Operational Excellence: Design and scale repeatable product marketing processes

What we offer

Medical Insurance (including vision & dental)
401(k) with employer match contribution
Life Insurance
Long-term disability insurance
Employee Assistance Program (EAP)
Long-Term Incentive Program
Bring Your Friend referral program
Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program

Fulltime

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VP, Brand & Narrative Marketing

Requirements

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