Vp, Brand and Creative Job at SimpliSafe

Job Description

We’re looking for a VP of Brand & Creative to lead this true before-and-after transformation — architecting a modern brand platform, elevating our creative performance, and building a high-impact storytelling engine that drives measurable business results.

Job Responsibility

Lead SimpliSafe through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target
Redefine our positioning, narrative, architecture, and messaging hierarchy — creating a brand platform that delivers clear, measurable improvements in performance
Shape the strategic identity and voice of a beloved national brand during a rare moment of reinvention
Oversee a creative transformation that modernizes how SimpliSafe communicates across campaigns, performance media, lifecycle, packaging, retail, and CX
Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation
Partner with Product as segmentation unlocks a ground-up product roadmap transformation, influencing what we build and how we tell the story
Lead cross-channel product narrative development that strengthens relevance, differentiation, and conversion
Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative
Ensure our brand and creative transformation shows up in performance metrics across the full funnel

Requirements

12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses — ideally in subscription, consumer tech, or omnichannel environments where digital, retail, and physical experiences intersect
Demonstrated success leading brand and creative transformation at companies spending at scale, with clear before-and-after business results tied directly to your efforts
A proven track record of producing quantifiable, high-performing campaigns using A/B testing, champion–challenger experimentation, and data-driven optimization
Exceptional strategic instincts and narrative development skills
able to translate insights into powerful, performance-driving storytelling
Executive presence and influence skills suitable for guiding cross-functional teams through transformational change
A strong balance of creative leadership, analytical rigor, and operational discipline — able to inspire big thinking while ensuring measurable outcomes

What we offer

A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
Free SimpliSafe system and professional monitoring for your home
Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
Participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits

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Vp, Brand and Creative

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