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Vp, Brand and Creative

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SimpliSafe

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

270000.00 - 290000.00 USD / Year
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Job Description:

We’re looking for a VP of Brand & Creative to lead this true before-and-after transformation — architecting a modern brand platform, elevating our creative performance, and building a high-impact storytelling engine that drives measurable business results.

Job Responsibility:

  • Lead SimpliSafe through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target
  • Redefine our positioning, narrative, architecture, and messaging hierarchy — creating a brand platform that delivers clear, measurable improvements in performance
  • Shape the strategic identity and voice of a beloved national brand during a rare moment of reinvention
  • Oversee a creative transformation that modernizes how SimpliSafe communicates across campaigns, performance media, lifecycle, packaging, retail, and CX
  • Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation
  • Partner with Product as segmentation unlocks a ground-up product roadmap transformation, influencing what we build and how we tell the story
  • Lead cross-channel product narrative development that strengthens relevance, differentiation, and conversion
  • Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative
  • Ensure our brand and creative transformation shows up in performance metrics across the full funnel

Requirements:

  • 12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses — ideally in subscription, consumer tech, or omnichannel environments where digital, retail, and physical experiences intersect
  • Demonstrated success leading brand and creative transformation at companies spending at scale, with clear before-and-after business results tied directly to your efforts
  • A proven track record of producing quantifiable, high-performing campaigns using A/B testing, champion–challenger experimentation, and data-driven optimization
  • Exceptional strategic instincts and narrative development skills
  • able to translate insights into powerful, performance-driving storytelling
  • Executive presence and influence skills suitable for guiding cross-functional teams through transformational change
  • A strong balance of creative leadership, analytical rigor, and operational discipline — able to inspire big thinking while ensuring measurable outcomes
What we offer:
  • A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
  • A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
  • Free SimpliSafe system and professional monitoring for your home
  • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
  • Participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits

Additional Information:

Job Posted:
December 23, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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