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We're now looking for a VP B2B Marketing, who will play a crucial role in leading our B2B Marketing efforts and shaping our integrated marketing strategy. Your role will be to lead and accelerate our B2B marketing engine while ensuring our go-to-market strategy is deeply connected to business priorities and audience needs. You will own the integrated marketing planning process, aligning stakeholders around shared goals, priorities, and campaigns. This function is critical for driving cohesion across other key marketing domains. You will have a substantial and tangible impact, contributing directly to our company's success.
Job Responsibility:
Leading and scaling a high-performing, full-funnel B2B marketing strategy across both offline and online channels
Owning the annual and quarterly planning process across the entire marketing department
Working closely with the Music, Product, Growth, and Creative teams to amplify our product launches and artist stories
Leading, mentoring, and developing marketers, fostering a high-performance culture rooted in collaboration, ownership, and continuous learning
Requirements:
Proven experience in building and scaling a B2B marketing engine across offline and online channels
Strong analytical rigor and experience in defining clear KPIs and optimizing impact
Experience in leading, mentoring, and developing a team of marketing professionals
Experience translating technical product updates into compelling narratives that drive adoption and engagement
A strategic and execution-focused mindset, with the ability to drive change and results