Vp, Analytics (Autos)

• Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
• Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
• Establish measurement frameworks and lead client-specific learning agendas
• Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies
• Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
• Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
• Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions
• Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness
• Maintain currency and understanding of important industry topics in the marketing analytics field
• Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment
• Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights

• A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science
• 10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field
• Expertise in data analysis, statistical methods, and modeling techniques
• Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus
• Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods
• Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred
• Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams
• Ability to address complex business issues using data and analytics

Experience working in the automotive industry is a plus

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO