Vp affiliate

Footballco has an appetite to rapidly grow its affiliate business through expansion into new geographies and verticals and by establishing best practice operational delivery. The VP of Affiliate will come in and lead this next phase of expansion and be responsible for the strategy, budgeting and operational delivery of Footballco’s affiliate business. While Footballco brands are known for creating engaging video and text based content, we’ve grown our affiliate business alongside the passion of football. Football fans have intent to watch games live and streamed. Travel to the game and make bets on the game’s results and in-play moments. While there are still opportunities to grow the affiliate business within football, there are also opportunities to grow our affiliate business alongside football with associated verticals and opportunities. The VP of Affiliate will define the strategy for growing the affiliate business, looking at new relevant vertical markets and geographical opportunities. Sizing up opportunities in terms of relevance, revenue and costs to build a strategy to rapidly grow the affiliate business over the coming years. With a data led mindset the VP will determine which opportunities to prioritise and how to tackle each opportunity. The role holder will lead the affiliate team and be instrumental in setting operational excellence. Through the use of data and insight the VP will oversee the content delivery team, making sure time and effort is optimised to drive revenue. Work with the product team to optimise page templates and user journeys to increase user conversions and set the marketing strategy to attract and convert an intent based audience. The VP will also oversee the deal negotiation of partners to drive the highest revenues and deal opportunities.