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As our Visual Merchandising Manager, you will be the creative force behind the Honey Birdette red-carpet experience across our global boutiques. You understand that visual storytelling is more than beautiful displays - it’s a strategic tool that drives desire, inspires curiosity, and ultimately fuels sales. You’ll lead the global visual merchandising strategy, ensuring every Honey Birdette boutique delivers a premium, bold and unmistakably Honey experience. From striking window displays and perfectly hung collections to campaign storytelling and in-store marketing assets, you will ensure our boutiques captivate customers the moment they walk past the window. Working closely with retail leadership, design, and marketing teams, you will translate brand campaigns into powerful in-store experiences. You’ll balance creativity with commercial awareness, using data and insights to refine visual strategies and maximise sales performance. Based at Honey HQ in Sydney, you’ll spend time within our boutiques each week - observing customer behaviour, supporting teams, and ensuring every store reflects the high-impact visual standard Honey Birdette is known for globally.
Job Responsibility:
Lead the global visual merchandising strategy to deliver a premium and consistent brand experience across all boutiques
Develop and maintain visual merchandising guidelines, standards and processes
Ensure consistent VM execution across all global store locations
Sign off on product presentation standards, including hanging techniques and styling
Maximise sales through strategic use of key VM spaces including windows, front-of-store and counter displays
Collaborate with international retail teams to maintain brand consistency across all markets
Oversee product placement, window styling and weekly merchandising updates
Present collections in a way that maximises product desirability, visibility and sales performance
Manage merchandising fixtures including procurement, distribution and ongoing maintenance
Track product sell-through performance to inform VM decisions and highlight hero products
Manage all store marketing assets including POS, window displays and promotional materials
Execute campaign rollouts, new collection launches and promotional updates across stores
Lead visual merchandising strategies during peak trading periods (Valentine’s Day, Holiday, Black Friday etc.)
Measure the impact of VM on conversion and customer engagement through analysis and testing
Develop weekly VM directives and train retail teams to ensure strong execution and visual standards in store
Requirements:
5+ years’ experience in Visual Merchandising, ideally within premium, fashion or specialty retail
Proven experience delivering VM across multiple store locations
Strong commercial awareness and understanding of how VM drives conversion
Exceptional aesthetic judgement aligned to premium brand presentation
Highly organised with strong planning and communication skills
Experience using VM tools and design software preferred
Hands-on approach with a passion for supporting retail teams in store