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Video Marketing Specialist – CTV & Digital Content

inspyrsolutions.com Logo

INSPYR Solutions

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

25.00 - 35.00 USD / Hour

Job Description:

As we scale out our digital advertising efforts, we're building a creative team that understands both the art of storytelling and the science of performance marketing—particularly in the rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15–30 seconds) designed to capture attention, communicate value, and drive conversions. You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence. This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision—someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.

Job Responsibility:

  • Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate and conversion
  • Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus)
  • Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
  • Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions
  • Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
  • Create motion and static variants for display, programmatic, and email campaigns
  • Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
  • Develop storyboards and shot lists for multi-platform campaigns
  • Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate CPA)
  • Execute A/B and multivariate creative tests
  • iterate based on data insights
  • Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
  • Document learnings and contribute to internal creative best practices
  • Manage projects through Monday.com or Microsoft Teams
  • Participate in creative reviews, feedback sessions, and cross-functional planning
  • Maintain organized asset libraries and version control
  • Support brand consistency across all channels

Requirements:

  • 1–2 years in video production/editing for digital advertising
  • At least 1 CTV/OTT ad sample (15–30s)
  • 2–3 social video samples
  • basic storyboard examples
  • Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
  • 3–5 years in video marketing, digital advertising, or agency environment
  • 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates)
  • A/B test examples
  • storyboards
  • Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
  • 6+ years with leadership experience in video/creative teams
  • Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations
  • Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
  • Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
  • Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
  • Knowledge of video encoding, compression, and delivery standards
  • Strong visual storytelling within strict time constraints
  • Ability to write or collaborate on ad copy and CTAs

Nice to have:

  • Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher
  • Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
  • Sound design and audio mixing capabilities
  • Familiarity with broadcast/linear TV ad production
  • Experience in B2B/Enterprise customer verticals
  • Knowledge of accessibility standards (WCAG) for video
  • Photography/cinematography skills for original content capture
  • Experience managing external vendors, freelancers, or agency partners
What we offer:
  • Comprehensive medical benefits
  • Competitive pay
  • 401(k) retirement plan

Additional Information:

Job Posted:
January 05, 2026

Work Type:
Remote work
Job Link Share:

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