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We’re looking for a creative, performance-focused Video Creator who can craft high-impact, short-form content that promotes mobile apps across YouTube Shorts, Instagram Reels, TikTok, and app store previews. This is not just an editing job—we need someone who understands how to tell visual stories in 6–30 seconds, drive action, follow trends, and align video with growth goals. You’ll collaborate closely with the ASO, marketing, and creative teams to shape video narratives that directly influence app installs and user engagement.
Job Responsibility:
Plan, script, storyboard, and produce 15–60 sec promotional videos for YouTube Shorts, Reels, TikTok, etc.
Create App Store and Play Store preview videos that highlight features, benefits, and UI elements
Convert UI/UX flows into visual stories using motion graphics, overlays, and transitions
Design and animate using Adobe After Effects, Premiere Pro, and Figma (or similar tools)
Keep up with trending formats, pacing, and audio styles to create platform-native content
Collaborate with ASO, content, and marketing teams to ensure creative consistency
Optimize videos for CTR, watch time, and conversions based on performance data
Maintain a structured content calendar for app launches, feature updates, and seasonal campaigns
Requirements:
Minimum 3+ years of experience in short-form video creation for mobile apps, SaaS, or digital products
Strong creative and technical skills in video production, editing, and motion graphics
Graduate in any discipline (design, multimedia, or visual arts preferred)
Adobe After Effects – Motion design, transitions, kinetic typography
Adobe Premiere Pro – Video editing, audio syncing, pacing
Figma – UI mocking and layout planning
Experience with voiceovers, subtitles, trending audio, SFX
Portfolio of short-form videos, Reels, TikToks, and app promos with strong storytelling and direction
Deep understanding of attention psychology, user motivation, and visual-first communication
Ability to convert app features into visually compelling video content
Strategic awareness of platform-specific algorithms, engagement triggers, and conversion drivers
Comfortable with creative A/B testing, optimization, and performance-based iteration
Nice to have:
Bonus: Familiarity with CapCut, Lottie, Rive, or other agile design tools