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We are looking for a creative and data-driven Video Content & Operations Specialist to produce engaging and conversion-focused short videos for the UK study abroad sector. You will be responsible for the full cycle of content creation, distribution, and performance analysis across major Chinese short-video platforms.
Job Responsibility:
Short Video Content Planning & Production (Lead-Driven Content)
User Acquisition & Conversion
Trend Insight & Content Optimization
Cross-department Collaboration & Communication
Asset Management & Workflow Efficiency
Support other operational, content, or project-related tasks as assigned by the Line Manager, adapting to shifting priorities as needed
Requirements:
Bachelor’s degree or above, preferably in Media, New Media, Marketing, Education, or related fields
Familiar with Chinese short-video platforms (Douyin, Xiaohongshu, Bilibili, Kuaishou, etc.) and user behavior
Prior experience in video production or operations within education, study abroad, or agency industries is preferred
Proficient in video shooting and editing software (Premiere, Final Cut, After Effects, CapCut, etc.)
Able to analyze data to optimize content for lead generation and conversion
Highly creative, skilled at presenting complex study-abroad information in an engaging and consult-driven manner
Results-oriented with strong execution ability
delivers high-quality content on schedule and drives projects forward
Keen market insight
stays updated on industry trends and proposes forward-looking content strategies
Adaptable to market changes and trending topics, able to adjust content plans to sustain lead generation
Excellent communication skills and a collaborative team spirit
Nice to have:
Proven success in growing a short-video account and driving user inquiries
Knowledge of study abroad processes and the psychology of Chinese students
Strong bilingual ability in Chinese and English, capable of producing content in both languages