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We are looking for a Video Advertising Specialist to create, manage, and optimize video ad campaigns across digital platforms. The ideal candidate should have a deep understanding of video marketing strategies, audience targeting, and performance tracking. You will be responsible for developing compelling video ad content, maximizing engagement, and driving conversions through platforms like YouTube, Facebook, Instagram etc...
Job Responsibility:
Plan, execute, and optimize video advertising campaigns across multiple digital platforms
Create and test engaging video ad creatives to enhance brand awareness and conversions
Conduct audience research and develop targeted video ad strategies
Monitor and analyze campaign performance using key metrics and KPIs
Optimize ad placements, bidding strategies, and budgets to maximize ROI
Collaborate with creative teams to develop high-quality video content
Stay updated with the latest video marketing trends and platform updates
Provide performance reports and actionable insights to improve future campaigns
Requirements:
Strong experience in video advertising on platforms like YouTube Ads, Facebook Ads, TikTok Ads, and Instagram Ads
Proficiency in video editing tools and ad management platforms
Excellent understanding of audience segmentation, A/B testing, and conversion optimization
Strong analytical skills to measure performance and optimize ad spend
Creativity in developing engaging and high-converting video content
Ability to work collaboratively with marketing and content teams