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AUTO1 Group Logo AUTO1 Group · -

Video Advertising Manager

Germany, Berlin Employment contract · Job Posted June 01, 2026
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Job Description

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group's dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe. As our Media Manager, you'll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You'll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.

Job Responsibility

  • Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube
  • Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing
  • Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools
  • Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth
  • Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners
  • Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery
  • Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts
  • Identify, test, and scale new offline and online channels to fuel continuous growth for both brands

Requirements

  • 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment
  • Advanced analytical skills and a data-driven approach, with proficiency in Excel
  • experience with SQL or BigQuery is a plus, but not a necessity
  • Strong attention to detail and a structured mindset for managing multiple projects and campaigns
  • Experience in managing agency and media supplier relationships
  • Excellent communication skills
  • fluency in English is essential
  • Experience with programmatic media buying is a plus
  • Experience in shaping creative strategy and direction is a plus
  • Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus
  • High motivation, adaptability, and a drive to challenge the status quo

Nice to have

  • experience with SQL or BigQuery
  • Experience with programmatic media buying
  • Experience in shaping creative strategy and direction
  • Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese

What we offer

  • working-from-home options
  • flexible working hours
  • 30 days of vacation
  • dedicated education budget for online courses, conferences and training
  • discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
  • special offers on used cars for you, your family, and your friends
  • free access to Headspace
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