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Vice President

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Robert Half

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Location:
United States , El Segundo

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Category:
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Salary:

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Job Description:

We are looking for an experienced Vice President to lead customer growth strategies and oversee acquisition channels for multiple brands. This role requires a leader with a strong background in scaling subscription-based consumer brands and efficiently managing large media budgets. The ideal candidate will drive impactful business decisions using advanced attribution models and ensure optimal performance across diverse marketing channels.

Job Responsibility:

  • Oversee acquisition strategies and performance across multiple brands, ensuring revenue, volume, and efficiency goals are met
  • Manage and allocate large-scale media budgets to maximize business output and growth
  • Develop and implement data-driven decisions that balance efficiency, scalability, and long-term customer value
  • Partner with finance and analytics teams to forecast and measure performance accurately
  • Lead acquisition initiatives across channels such as linear TV, paid social media, search platforms, and emerging digital spaces
  • Continuously reallocate media spend across channels to optimize blended efficiency and overall business impact
  • Apply robust attribution methods to evaluate multi-channel ecosystems and the influence of TV investments on digital outcomes
  • Build and nurture a high-performing team of senior managers and channel owners, fostering a culture of accountability and data-driven decision-making
  • Drive testing frameworks and incrementality analyses to inform investment strategies
  • Ensure strategic alignment between creative, offers, media mix, and subscription models to optimize unit economics

Requirements:

  • Minimum of 10 years of experience in performance marketing or growth roles, in senior leadership
  • Proven track record of scaling subscription-based consumer brands through impactful marketing strategies
  • Expertise in managing substantial media budgets and achieving aggressive acquisition targets
  • Strong analytical skills with a focus on media measurement, attribution, and incrementality
  • Demonstrated ability to lead teams effectively and operate at both strategic and tactical levels
  • Proficiency in leveraging customer lifetime value and cost variance data to inform marketing strategies
  • Experience in creating integrated growth engines across TV, digital, and marketplace channels
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
April 01, 2026

Work Type:
Hybrid work
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