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This role leads the Access Marketing group within the greater US Market Access (USMA) organization that supports Pfizer’s U.S. Pharmaceutics business which is accountable for driving approximately ~60B dollars of Pfizer’s revenue. USMA Marketing is a multi-functional team responsible for developing and executing best-in-class market access strategies to ensure access for Pfizer’s products as well as being accountable for innovative strategic partnerships with Payer customers.
Job Responsibility:
Leads the Access Marketing group within the greater US Market Access (USMA) organization that supports Pfizer’s U.S. Pharmaceutics business
Leads leaders to motivate and inspire a cross functional, multi-disciplinary team of ~40 colleagues to deliver high levels of performance
Leverages understanding/knowledge of the U.S. Healthcare System to develop, implement and execute innovative strategies that create, maintain and expand market access and drive differentiation and performance of Pfizer’s products
Ensures development of strong access operating plans and strategies aligned with Brand goals
Accountable for helping to develop, align and attain OPPLAN access and GTN targets for priority products
Builds and maintains productive, collaborative relationships with key senior level stakeholders, including Division Presidents and the Executive Leadership Team
Works closely with the all USMA functional teams to ensure effective cascade of strategies, messages, tactics and training to maximize customer engagement on the value of Pfizer brands
Ensures development and delivery of holistic access plans, resources and tactics with large health care decision makers customers relentlessly drives the development of innovative strategies and tactics to differentiate Pfizer and Pfizer products with healthcare decision customers
Accountable for ensuring that clear and compelling value narratives are developed, based on strong evidence and objective methodologies, for products at all stages of the product lifecycle beginning with pipeline products in development through loss of patent exclusivity
Accountable for assessing the market and landscape evolution including Federal Policy changes that may have implications to Brand strategies, Including the leadership of the Annual US Healthcare Access Landscape Assessment as the foundation to Brand Access Plans
Ensures early engagement on key assets, including BD, to ensure that product strategy and key assumptions are aligned to expectations of the Access landscape and future performance
Responsible to build and implement best-in-class access strategies, resources, tactics, practices and programs
Responsible for building/enhancing US Market Access Marketing capabilities and innovation to reflect evolving market and healthcare landscape
transforms USMA Marketing capabilities and integrates with CMO
Champions change management within USMA- to maintain Industry-leading capabilities
Accountable to ensure processes are in place for strong compliant governance, efficient and quality decision making
Anticipates and monitors healthcare policy changes and develop strategies that improves patient access
Ensures tight alignment and execution between Global and US multi-functional teams
drives business opportunities/challenges from the business to relevant USMA stakeholders and drives meaningful impact back to the business
directs cross functional teams to align objectives and improve execution/evolution of access strategies and tactics
Identifies opportunities to improve team processes and controls
help to ensure business decisions are made compliantly, effectively, and efficiently within existing governance processes, proactively identify areas for continuous improvement, simplification, and streamlining decision making
Accountable to lead, develop and hold managers accountable to create an inclusive, engaged and compliant culture that drives the Pfizer Values to include but not limited to prioritizing performance and growth discussions, succession planning, stewarding inclusivity priorities and performance management
Requirements:
Bachelor’s degree required
15 years of experience w/bachelor’s degree, 13 years with Masters, 10 years with PhD or JD
Previous recent team leadership / leading leaders experience
Strong consultative skills and emotional intelligence
Experience in the Healthcare sector including experience and demonstrated success within a Marketing Leadership function with both Brand and Access marketing experience
Acts decisively and with urgency
removes barriers that hinder team productivity
Excellent interpersonal skills required: ability to understand and respond to multiple internal and external customers
build strategic partnerships internally and externally
Track record of ability to apply understanding of US healthcare and policy environment to identify trends that impact Pfizer's business and to proactively translate these insights to develop and drive strategies and tactics that will help ensure sustainable business success
Proven experience in developing, implementing, and executing strategies that create timely and quality access for patients and that drive business performance
Demonstrated key competencies to include: Business and financial acumen
Influence/negotiation skills
Strategic and analytical skills
Strong analytical and decision-making skills
Verbal and written communication skills
Business process improvement orientation
Successful record of ability to effectively influence and interface internally at most senior levels in a large corporation and externally with large complex customers
Ability to successfully navigate internal organization/processes and influence and mobilize key Sr. Level internal stakeholders
Track record of leading teams to meet or exceed performance targets
Previous leadership experience with a demonstrated track record of creating an inclusive culture while developing, motivating, coaching and inspiring others
Demonstrated agility with organizational change
proven track record in leading through ambiguity while still delivering on business objectives
Nice to have:
Advance degree in healthcare related, business or economic field
Experience Managing Leaders, large organizations and/or P&L
What we offer:
Eligibility for participation in Pfizer’s Global Performance Plan with a bonus target of 30.0% of the base salary
eligibility to participate in our share based long term incentive program
comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility