Vice President, Social Media – Disney+ & Hulu

• Partner with internal teams and key stakeholders to establish a social framework and strategy that can guide global markets, while owning the end-to-end execution domestically
• Define and evolve D+ and Hulu’s social media strategy and voice, aligning with brand and content goals
• Lead platform-specific strategies that drive engagement, community growth, and brand relevance while considering the shifting nature of the streaming landscape
• Analyze audience behavior, content performance, and trends to inform strategy
• Strategically connect our streaming library with cultural moments, ensuring our content remains relevant and top of mind for diverse audiences
• Serve as a strategic partner to platform teams, maintaining close relationships to stay ahead of beta opportunities, new ad products, creator tools, commerce integrations, and evolving best practices
• Demonstrate strong technology fluency across major and emerging social platforms, with a deep understanding of how platform capabilities, algorithms, and product roadmaps influence content strategy, distribution, and performance
• Partner with creative leadership to develop compelling, platform-native content
• Oversee content production—whether in-house or via agency partners—ensuring alignment with brand tone and objectives
• Champion bold, breakthrough ideas that push the boundaries of what’s possible on social
• Closely align with the various creator workstreams to influence and ensure a clear throughline that connects to our overall social strategy
• Translate content launches, tentpole moments, and always‑on programming into social-first strategies that build buzz and drive social engagement
• Partner closely with Growth, Lifecycle, Product, and Analytics teams to ensure social strategies align with subscription funnels, release cadences, and lifecycle moments
• Leverage data and insights to optimize social performance against DTC KPIs, including reach, engagement, conversion, and fandom
• Act as editor in chief of D+ and Hulu editorial calendars and publishing strategies across all social channels
• Mentor and develop a collaborative, high-performing team
• Oversee performance reporting and use insights to optimize future campaigns
• Manage external vendors and agencies to ensure best-in-class execution
• Set clear global KPIs for audience development and content performance aligned with our segment’s broader streaming strategy and corporate goals
• Demonstrate the ability to think through a UGC lens to creatively amplify word-of-mouth conversation and organic audience engagement
• Lead innovation projects that test new platforms and early-stage features
• Implement new monetization opportunities in partnership with the global advertising teams

• 15+ years in digital and social marketing, with executive-level leadership experience
• 5+ years managing mid-sized teams across multiple functions
• 5+ years working in streaming / direct-to-consumer with demonstrated impact on audience or subscriber growth
• Deep expertise in social media platforms, trends, and creative best practices
• Strong understanding of how social media integrates into DTC growth, lifecycle marketing, and audience retention strategies
• Experience collaborating with influencers to drive brand awareness
• Deep understanding of the paid social landscape
• Proven success in consumer marketing, preferably within media or entertainment
• Strong analytical and communication skills, with a track record of presenting to senior leadership
• Strong creative instincts and a passion for digital storytelling

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits