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The Vice President of Sales is a senior commercial and enterprise leader responsible for shaping strategy, customer engagement, and accelerating profitable growth across assigned channels or for a specific retailer. This role will set the strategic direction, build a high-performance sales organization, and drive the revenue and forecasting discipline that underpins sustainable growth. This leader will work cross-functionally with marketing, product, and operations to translate market intelligence into actionable strategy — identifying unmet customer needs, staying ahead of competitive shifts, and championing innovations that expand the customer base. We are looking for a proven leader who brings equal parts strategic vision, operational rigor, and genuine passion for developing the people around them.
Job Responsibility
Shape strategy and customer engagement
Accelerate profitable growth across assigned channels or for a specific retailer
Set strategic direction
Build a high-performance sales organization
Drive revenue and forecasting discipline
Work cross-functionally with marketing, product, and operations
Translate market intelligence into actionable strategy
Identify unmet customer needs
Stay ahead of competitive shifts
Champion innovations that expand the customer base
Own executive-level relationships for a portfolio of large strategic customer accounts
Own customer segment level P&L and profitability
Develop multi-year commercial roadmaps including growth plans, category direction, innovation, and performance priorities
Lead major negotiations, renewals, and key commercial discussions with customers
Sponsor joint business planning and quarterly business review cadences across assigned accounts
Identify and activate new growth opportunities
Resolve escalations and complex relationship issues
Partner with category management, supply chain, operations, finance, and marketing teams
Lead and develop directors and broader account teams
Requirements
Bachelor's degree in business, sales, or a related field required
15+ years of progressive sales leadership experience, including 8+ years in senior leadership roles
Ability to travel regularly to customer locations, internal sites, company headquarters, and industry events
Prolonged periods of sitting, working at a computer, and participating in virtual and in-person meetings
Clear verbal and written communication, including presentations and executive-level discussions
Nice to have
MBA or advanced degree preferred
Experience managing large, strategic accounts in distribution, CPG, grocery, retail, or related industries strongly preferred
Proven record in executive-level customer engagement and complex deal negotiation
What we offer
Health/Rx
Dental
Vision
Flexible and health spending accounts (FSA/HSA)
Supplemental life insurance
401(k)
Paid time off
Paid sick time
Short term & long term disability coverage (STD/LTD)