Vice President, Sales Job at Spire Hospitality (Irving)

Job Description

The Vice President of Sales — Full-Service Hotels is the senior sales leader responsible for driving group and corporate transient revenue production across all full-service properties in Spire Hospitality's managed portfolio. Reporting directly to the Chief Operating Officer, this executive sets sales strategy, leads a layered team of Regional Sales Directors, property-level Directors of Sales, and serves as the primary driver of revenue growth through new account acquisition, key account penetration, and disciplined sales execution. This position is based in Irving, TX, Home Office. This is a pure sales leadership role — focused entirely on building pipeline, closing business, and developing the sales talent and systems needed to consistently outperform the competitive set across Spire's full-service portfolio. The VP of Sales partners closely with the Chief Operating Officer, General Managers, and ownership groups to align sales production with asset-level revenue objectives.

Job Responsibility

Develop and execute a comprehensive sales strategy for all full-service properties spanning group, corporate transient, and consortia segments
Establish annual sales production goals, booking pace targets, and account penetration benchmarks by property, region, and segment
Translate portfolio-level commercial priorities into clear, property-specific sales plans with measurable outcomes
Monitor competitive set performance and market demand trends
proactively adjust sales tactics to capture share and defend existing accounts
Partner with the COO to align full-service sales execution with Spire's enterprise commercial strategy
Represent the sales function in owner presentations, asset management reviews, and Spire executive leadership meetings
Drive group room night production across all full-service properties, including meetings, conventions, association business, corporate groups, and social/wedding segments
Build and maintain a robust national account base and key intermediary relationships (HelmsBriscoe, ConferenceDirect, Maritz, and other third-party planners)
Establish and enforce group booking pace standards, lead-to-contract conversion benchmarks, and group displacement guidelines in coordination with revenue management
Actively prospect for new group business through direct solicitation, trade show participation, site visit programs, and industry networking
Ensure property-level sales teams are executing group sales plans with proper account coverage, call activity standards, and pipeline management
Collaborate with F&B and catering teams to maximize group ancillary revenue and total event value at full-service properties
Oversee the corporate and consortia sales effort across the full-service portfolio, including annual RFP strategy, national account management, and TMC/GDS positioning
Drive preferred account acquisition and share-of-wallet growth among managed and unmanaged corporate segments
Build relationships with corporate travel buyers, travel management companies, and key local/regional demand generators in each property's market
Ensure property sales teams are executing robust account management plans with defined call frequencies, production reviews, and rate negotiations
Leverage brand loyalty and distribution platforms (Marriott, Hilton, IHG, and other affiliated brands) to maximize corporate rate visibility and transient ADR performance
Lead, coach, and develop a two-tiered sales organization: Regional Sales Managers at the portfolio level and Directors of Sales embedded at individual full-service properties
Set clear performance expectations, conduct regular one-on-ones and production reviews, and deliver structured development plans for all direct and indirect reports
Recruit and onboard top sales talent
build a bench of high-potential sales professionals capable of growing within Spire's expanding portfolio
Foster a high-accountability sales culture grounded in Spire's values
Lead succession planning for Regional Sales Manager and Director of Sales roles across the full-service portfolio
Establish and enforce a consistent account management framework
Oversee CRM utilization and data integrity across the full-service sales team
drive adoption of sales tools and reporting platforms
Implement and maintain standardized sales processes including prospecting cadences, proposal workflows, contract templates, and post-event follow-up protocols
Deliver regular sales performance reporting to the COO and property ownership groups
Serve as a credible, trusted sales resource for ownership groups and asset managers at full-service properties
present sales strategies and results with clarity and confidence
Participate in property-level owner reviews, budget discussions, and annual business planning processes
Coordinate with General Managers to ensure sales and operations are aligned on group and corporate business priorities, service standards, and key account commitments
Travel expectation is approximately 40–50% of the time

Requirements

Minimum 10 years of progressive hotel sales experience, with at least 4 years in a multi-property or regional sales leadership role
Minimum 6 years of direct full-service hotel sales experience
deep understanding of full-service group, catering, and corporate transient dynamics
Demonstrated success leading both group and corporate/transient sales functions with measurable revenue and market share results
Proven experience managing and developing a layered sales team (regional managers and/or multiple Directors of Sales simultaneously)
Strong knowledge of the group sales process from prospecting through contract execution, including intermediary relationships and RFP management
Fluency with major brand sales platforms and distribution tools (Marriott, Hilton, IHG, or comparable)
experience navigating brand loyalty and preferred program environments
Proficiency with CRM platforms (Salesforce, Amadeus Delphi FDC, or comparable) and STR/competitive set reporting
Established network of group intermediaries, corporate travel buyers, and national account contacts
Bachelor's degree in Hospitality Management, Business, Sales, or a related field
Valid U.S. driver's license

Nice to have

Experience in a third-party hotel management environment, with familiarity navigating multiple ownership structures and brand requirements simultaneously
Prior experience in the Dallas-Fort Worth market or another major metro with a diverse full-service hotel competitive set
Active involvement in HSMAI, MPI, PCMA, or comparable hospitality sales organizations
Experience managing sales teams through hotel openings, transitions, or rebranding

What we offer

Medical
Dental
Vision
Pet discount program
Identity theft protection
Pre-paid legal support
Flexible spending accounts
Matched 401K
Life insurance
Critical accident or illness
Short- & long-term disability
Paid time off
Wellness programs
Getting paid before payday with earned wage access
Wonderful hotel discounts

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Vice President, Sales

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