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The Vice President, Sales – SMB Restaurants & Unique Venues (UV) is responsible for developing and executing a "Hospitality First" sales strategy that drives revenue growth within the Small to Mid-Sized Business (SMB) Restaurants and Unique Venues (UV) segments. Reporting to the Chief Growth Officer, this senior leader will oversee a team of Directors of Sales and Account Executives, focusing on customer acquisition, retention, revenue growth, and market expansion.
Job Responsibility:
Champion a "Hospitality First" sales strategy, ensuring sales teams understand and address the unique needs of hospitality-driven businesses
Achieve revenue and profitability targets set by the Chief Growth Officer
Lead, mentor, and manage a team of Directors of Sales and Account Executives, ensuring strong leadership and sales performance
Develop and execute an SMB - Restaurants & UV sales strategy that prioritizes value creation, guest experience enhancement, and operational efficiency for hospitality-based clients
Define and implement a scalable territory coverage model that enhances efficiency and maximizes growth potential
Collaborate with marketing leadership on demand generation and lead nurturing initiatives that align with the hospitality market
Oversee sales forecasting, pipeline management, and performance tracking, ensuring accuracy and data-driven decision-making
Ensure seamless integration of sales operations and CRM utilization, optimizing analytics for strategic insights
Manage the P&L for the SMB - Restaurants & UV sales function, optimizing cost structures and improving sales efficiency
Partner with finance and product management teams to develop competitive pricing and discounting strategies tailored for hospitality businesses
Develop sales compensation plans that align incentives with revenue, profitability, and customer success
Foster executive-level relationships with key customers to drive retention, expansion, and strategic partnerships within the hospitality sector
Represent the organization at hospitality industry events, conferences, and customer engagements to enhance market presence and thought leadership
Drive cross-functional collaboration with sales enablement, customer success, and channel partners to create a seamless buying experience
Other related duties as assigned
Requirements:
Proven leadership experience in managing high-performing sales teams and scaling revenue growth
Deep understanding of the hospitality industry, with the ability to translate hospitality business needs into high-value sales solutions
Strong strategic thinking and problem-solving skills to drive sales planning and execution
Expertise in sales methodologies (e.g., Challenger Sales, SPIN Selling, MEDDIC)
Strong financial acumen, with experience in P&L management and sales forecasting
Ability to develop and implement scalable sales processes that drive efficiency and productivity
Proficiency in CRM tools and sales analytics to optimize data-driven decision-making
Strong negotiation and contract structuring skills to close complex B2B deals
A customer-first mindset, with the ability to build strong relationships and drive customer success
Hospitality-Centric Leadership – A passion for enhancing guest experiences and driving profitability for hospitality clients
Visionary & Strategic Thinker – Ability to set and drive long-term sales growth strategies
Executive Leadership Presence – Confident in managing teams and engaging senior stakeholders
Mentor & People Developer – Dedicated to coaching and empowering sales managers for career growth
Competitive & Goal-Oriented – Strives for continuous revenue and efficiency improvement
Data-Driven Decision-Maker – Uses analytics to guide strategic sales planning
Resilient & Agile – Adapts to changing market dynamics and business challenges
Cross-Functional Collaborator – Works effectively with internal and external stakeholders
10+ years of sales leadership experience, with a track record of leading sales directors to scale sales organizations and drive revenue growth
7+ years managing field sales teams in the SMB segment
Experience selling to hospitality businesses or working within the hospitality industry (e.g., hotels, event venues, restaurants, entertainment)
Ability to understand hospitality-driven operational needs and create sales strategies that drive profitability, efficiency, and guest experience improvements
Experience leading high-performing sales managers and Account Executives
Strong experience in SaaS, technology, or B2B sales within SMB markets
Experience working cross-functionally with marketing, finance, and operations teams to drive go-to-market success
Strong negotiation, closing, and customer relationship management skills
Bachelor’s degree required (Business, Sales, Marketing, Hospitality Management, or related field)
What we offer:
Competitive Medical, Dental, and Vision Insurance
Company Paid Life Insurance, Short- and Long-Term Disability Plans